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6 Key SEO Considerations for Website Redesign
Nov 30, 2016 1:54:53 AM Karen Lozada

Website redesign is a necessary part of owning a website. This is due to constantly changing trends that are based on consumer wants and expectations. However, there are key considerations to make when redesigning a website so you don’t...

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8 Must-Know Trends for SEO in 2017
Nov 28, 2016 7:31:24 AM Peggy Owen

Search engine optimization (SEO) is a challenge because it is all about staying one step ahead of the competition. The number one way a professional SEO services company can stand up to the challenges is by staying aware of how search...

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Content Marketing Trends That Will Dominate 2017
Nov 25, 2016 9:05:15 AM Lori Meloche

Content has been king, is king, and will always be king. Without it, there is no way to relay information on a website to visitors. It is also an integral part of making sure a website is indexed properly so potential customers can find it....

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4 Crucial Steps to a Successful Digital Marketing Plan
Nov 23, 2016 8:11:46 AM Karen Lozada

There are many facets to a digital marketing plan, which is why a digital marketing company can’t do single tasks only when marketers feel like it or when they think about something that needs to be done. There must be a solid, actionable...

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5 Mistakes That Force Google to Penalize Your Website
Nov 18, 2016 10:10:00 AM Peggy Owen

Google penalty recovery isn’t any fun. Not only is it a time-consuming venture to regain your lost place in the rankings after a penalty, it can also be an expensive endeavor — especially if you have to hire Google penalty removal services....

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How Does Open Graph Protocol Benefit SEO?
Nov 16, 2016 8:21:24 AM Lori Meloche

Facebook first introduced the semantic protocol known as Open Graph back in 2010 in order to facilitate improved integration between the social networking site and other websites. It does so by allowing other websites to be rich “graph”...

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Google Penguin 4.0 Has Rolled Out: Does It Penalize for Bad Links?
Nov 14, 2016 7:32:14 AM Karen Lozada

After a two-year wait, Google Penguin 4.0 finally rolled out at the end of September 2016. Google’s Penguin filter, first released back in 2012, is designed to catch sites deemed “spammy” — in other words, websites that acquired links...

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Google Still Dominates the World Search Ad Market
Nov 12, 2016 9:00:00 AM Peggy Owen

Search engine marketing refers to efforts to gain traffic via search engines, both via unpaid efforts (i.e., earning traffic through unpaid or free listings) and paid efforts (i.e., buying traffic through paid search listings). Overall,...

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Everything You Need to Know About the Google Penguin Update
Nov 10, 2016 2:05:58 PM Lori Meloche

Spam. It’s the four-letter word of the marketing world. For a long time, spammers thrived online and pulled traffic away from legitimate sites. When Google originally launched the Penguin update back in 2012, it vowed to fight back, and...

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Try These 5 Amazing Plugins for SEO
Nov 8, 2016 5:50:36 AM Karen Lozada

Even the best professional SEO services company use plugins to make things easier and SEO more effective. So, what are the most valuable SEO plugins out there?

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Accelerated Mobile Pages for Ecommerce
Nov 6, 2016 12:00:00 AM Peggy Owen

Google’s accelerated mobile pages (AMPs) were first introduced in October 2015. An open-source initiative, AMPs make use of AMP HTML, an open-source framework that allows websites to build lightweight webpages. AMPs boast a sleek, clean...

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Overview of Google’s Experimental Content Podium
Nov 4, 2016 9:33:39 AM Lori Meloche

Google has long struggled to establish its own social network, but many of these social networks were never relevant enough to be included in most content marketing strategies. Google Buzz is dead, and it appears that Google Plus, after...

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4 Important Pillars for SEO
Nov 2, 2016 7:56:23 AM Karen Lozada

Developing a successful SEO strategy that will give you the boost you want to see in rankings can be a mystifying process. Many companies find themselves wondering what actually should go into a good SEO strategy. For some advice and...

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