The most efficient way to rank high on Google local listings on the top of SERPs is by depending on professional local SEO services. When it comes to SEO for local business, these experts have tremendous knowledge and skill. Today, local SEO marketing has become a critical part of internet marketing for local small businesses, giving local business owners more of an even playing field.
To get your local listing on the top of Google SERPs, a professional will use various techniques. For example, a Google My Business profile is critical for local SEO. Not only is this Google tool free, it can also help your company appear in local search results in response to people searching for your products or services.
Having this profile will probably make a significant difference for broader queries, as well. Today, Google pays attention to local listing results, especially for people who conduct searches using a mobile device. Therefore, a profile on Google My Business is imperative. Following are additional actions that a local SEO expert will likely take:
- Local Listing Pages – From Google My Business to various social media sites, you can gain an identity at the top of search engine results pages with optimized local listing pages. Local listing pages will link to your website and improve your SEO.
- Community Blog – You should also create a blog that references different community leaders, businesses, events, and so on. To achieve success, tie your type of business in with the blog content about the community. For instance, if you own a shoe store, you could write a piece about walkable downtown neighborhoods.
- Proper Keyword Use – Keywords are just as important for local businesses as for those with a global reach. After identifying the most relevant local keywords for your business, add them to the content but at no more than 1 to 2 percent, including primary, secondary, and long-tail keywords.
- Ask Local Publications to Write About You or Your Business – Community papers love writing stories about new products or services, upcoming events, and so on. To improve your position on Google SERPs, ask your local publications if they would be willing to create a feature piece on you or your business.
To take your local business to the next level, we can help. At MacRAE’s Marketing, we understand what it takes to gain an edge over local competition. You can learn more by visiting our website or calling us today.