If it feels as though you are experiencing trouble in finding time to devote to your social media strategy, you are not alone. Social media can comprise a significant portion of your marketing efforts. You know you need social media marketing in order to gain traffic and exposure, but finding the time to handle it can be challenging. Below, we explore social media marketing tips to help you save time.
1. Take Advantage of Curated Content
Begin by curating your content. What exactly does this mean? At the most basic level, curated content simply refers to sharing content that was actually written by someone else. With this social media marketing strategy, you can vastly increase the volume of information you share with your readers without spending a massive amount of time doing so. The key to making this strategy work is ensuring that you always give proper credit where it's due.
Many business owners seem to be under the impression they must create their own content and fear they will be accused of plagiarizing if they fail to do so. Keep in mind that as long as you credit the original author of the content, you should have no problems.
2. Utilize Tools for Managing and Scheduling Posts
Do you spend a lot of time on different social media platforms? If so, you may find it difficult to schedule posts. The good news is that social media management tools can make the process easier and save a tremendous amount of time. Post content conveniently from a single location and even take advantage of the opportunity to schedule posts in advance of their publication date. This can be a great time saver when you plan to be on vacation or know that you have a busy time coming up.
3. Have a Stockpile of Content
Everyone gets so busy occasionally that they simply do not have the time to devote to social media marketing. Creating a stockpile of content helps eliminate the stress from having to create new content each week, particularly during times when you know you will be super busy.
4. Link Your Social Media Networks
Posting to multiple accounts can take a significant amount of time. Linking your profiles gives you the ability to post on one account and have the same content sent out to your other linked accounts, saving you a great deal of time.
5. Use Topic Alerts
Set up Google Alerts for industry news and other topics that are relevant to your business. This is a great way to save time while staying on top of the latest industry news.
If you are still struggling with finding time, a social media marketing agency can help you make the most of the opportunities afforded by social media without it taking all of your time. Since you no longer need to create all of your content from scratch, you will have far more time available to focus on other areas of your business.