Jul

01

2016

Author
Lori Meloche
Categories
inbound marketing strategy

When it comes to developing and executing an inbound marketing strategy, many companies think they can get it alone without the help of professional inbound marketing services. The reality is that it’s easier said than done. Here are 10 reasons to hire a professional inbound marketing agency.

  1. Time. From brainstorming content ideas to producing compelling blog posts to developing catchy CTAs and landing pages, good inbound marketing takes a lot of time. When you don’t have the time to dedicate to it and take shortcuts, your strategy suffers. Inbound marketing services have the time to develop and execute a great strategy. You will save time and alleviate stress.
  1. Resources. Even if you have the time to put into an inbound marketing strategy, chances are you don’t have all of the resources that an agency does. From sophisticated computer programs to cutting-edge analytics software, inbound marketing companies and agencies have the resources to take your strategy from good to great.
  1. People. Most professional inbound marketing services have an entire army of professionals at their disposal, including SEO experts, talented graphic designers, skilled programmers, experienced marketing strategists, and professional writers. When you hire a professional inbound marketing company, you are also hiring all of that talent.
  1. Experience. Trying to develop an inbound marketing strategy without experience is a pretty challenging task. When you hire a professional inbound marketing company, you are hiring an agency with lots of experience. This makes your strategy all the more impactful.
  1. Social media. Social media is key to enhancing a brand’s visibility online. But when it comes to cultivating a social media presence, many brands just don’t know where to start. An inbound marketing pro can get the social media ball rolling.
  1. Buyer personas. Successful marketing initiatives require an understanding of your target audience. Inbound marketing professionals are experts when it comes to creating buyer personas, ensuring your content is appropriately tailored to your target audience.
  1. Metrics. A key component of any inbound marketing strategy is metrics. You need to track key metrics and use them to create new campaigns and initiatives and adjust ongoing campaigns and initiatives to maximize impact. But dealing with metrics on your own can be tricky. Inbound marketing companies and agencies have the necessary tools, knowledge, and experience to track and analyze metrics accordingly.
  1. Content. One of the core aspects of every successful inbound marketing strategy is high-quality, compelling content. Professionals are much more adept at creating quality content that will resonate with your target audience.
  1. Money. Yes, it is true that hiring an inbound marketing company or agency can be expensive. But it is well worth the investment. With cutting-edge resources, talented people, and years of experience, professional inbound marketing services can develop a powerful and impactful strategy. This means you will see a higher ROI on your marketing dollars while also generating more leads, converting more prospects, and growing revenue.
  1. Growth. Ultimately, hiring a professional for inbound marketing services helps promote long-term growth by boosting conversion rates, generating more traffic, and growing overall revenue. When you hire an inbound marketing professional, you put your business on the path toward long-term growth.

The bottom line? Hiring an inbound marketing agency is well worth the investment.

Inbound Marketing
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