There are numerous reasons why B2B companies should consider implementing a pay-per-click marketing program. In many cases, however, business-to-business companies struggle to understand how to incorporate a B2B industry PPC strategy, and are therefore reluctant to allocate a budget toward a PPC campaign. Below are just a few reasons to consider incorporating PPC as part of your overall online marketing strategy.
While pay-per-click is often viewed as complicated, that is actually not the case. The main difference between PPC and other types of online marketing is that with pay-per-click, you are purchasing visits to your website rather than utilizing strategies that will allow visitors to find your website on their own, also known as organic traffic. The most popular types of PPC advertisements are those that match key search terms to ads on search engines, such as Google.
1. Immediate ROI
When you need to see an immediate return on your investment, PPC can provide the results you desire. In fact, PPC can drive traffic to your website much faster than organic methods. While a typical search engine optimization program may take six months or even a year to produce robust results, a PPC for B2B program can produce results much faster.
2. Dominate SERPs
PPC campaigns can also help you to take the lead in search engine results pages, giving your prospective customers more opportunities to reach your website. When your website appears in both paid and organic listings, your company receives the benefit of greater exposure.
3. Control your Brand Messaging
While organic listings do provide many benefits, they also have numerous disadvantages, including the fact that you must follow the latest and best practices in order to keep up. This can result in serious limitations regarding the delivery of your brand messaging. Paid search allows you to take advantage of far greater control of your brand messaging.
4. Bidding on Competitor Terms
Buying your own branded terms gives you a fantastic opportunity to fight back against competitors.
5. Economical Marketing
You might be surprised to find that your own branded terms are among the least expensive bids on which to bid.
6. Accelerate Purchase Decisions
Users who are already searching for your company are likely also already familiar with your products. When you bid on branded, relevant terms, you have the ability to provide messaging that can help prospects make a purchasing decision faster.
7. More Effective Traffic
Paid traffic tends to be far more effective than earned traffic at increasing conversions.
8. Compete with Your Distributors and Affiliates
Although it can be challenging to compete with your own distributors and affiliates, B2B PPC services in Toronto can help you to do so in an effective manner.
9. Trying Out Brand Messaging
Whenever you create new brand messaging, it’s a good idea to test it first. PPC provides the perfect opportunity for doing so in a cost-effective manner.
10. Promoting New Products
Paid search also offers an incredible opportunity for promoting new products and services quickly and effectively.