Every year, including 2017, myths about SEO begin circulating. Unless you have an excellent in-house team of experts to rely on or some personal knowledge of site optimization, trying to debunk these myths becomes a monumental task. Instead of trying to figure out what information is accurate, you can hire an SEO agency that provides superior search engine optimization services.
Top 2017 SEO Myths
The following are a few examples of the top debunked SEO myths from 2017.
- You Have to Submit Your Website to Google – One of the most significant debunked myths this year is that for your site to appear in search engine page results (SERPs) and rank high, you must submit it to Google. Instead of you sending this search engine a new URL, it will find your business. What happens is that Google sends out crawlers that locate your site and then index it. Typically, this takes a little time, but an SEO expert has ways of expediting the process.
- A Mobile Optimization Strategy Is Unnecessary – The scariest myth is that you do not have to optimize your website for mobile users. The fact is that mobile optimization is essential. Since releasing its Mobilegeddon algorithm in 2015, sites not optimized for mobile users are at risk for getting penalized by Google. On the other hand, mobile-friendly sites reap the rewards.
- You Have to Use Matching Keywords Repeatedly – The myth is that you need to repeat matching keywords throughout web pages and in blog posts. What you need to know is that doing so could negatively affect your search ranking and get your site penalized by Google. Instead, a professional marketer will use several keywords and variations in your site’s content so that everything flows naturally. Especially when creating a title, instead of focusing on a keyword, the goal is to use words that capture attention. While you can use a keyword in the title, it is not necessary.
- Of all On-Page Elements, the H1 Heading Is the Most Critical – The only real purpose of the H1 heading is to serve as part of a tiered outline that keeps the content organized, making web pages and blogs easier to read. In reality, the words used in your H1 heading have little to no impact on the overall SEO strategy.
Your Most Trusted SEO Source
The experts at MacRAE’S Marketing, a trusted SEO services company, know fact from fiction. For all of your SEO needs, we can help. You can get information about our company and the services that we provide by visiting us online or calling today.