Social media can certainly be an effective way to interact with and engage both prospects as well as current customers, but it can also be extremely time-consuming. Below, we present some tips that can help you manage social media effectively while saving time.
- Focus on Quality
In any successful social media campaign, it’s important to have a steady flow of content. At the same time, it’s vital to ensure the content you post is correct and relevant. All content you share should be of high enough quality to be re-shared or passed on to others. It’s also important to look for content that will stand the test of time rather than trend for a short period and then just disappear. Focusing on the creation of quality content will help your brand derive long-term benefits, which will help you save time in the end.
- Using Content Source Resources
One of the most challenging and time-consuming aspects of running a social media campaign is finding content to post and tweet about. Using social media management tools can help make this process much easier while also helping you save a tremendous amount of time. Tools such as BuzzSumo and Mention are great because they will actually send you alerts when selected keywords are posted online. You can then re-share and re-tweet content. Other excellent sources for content include Feedly and Klout. If you have found yourself struggling to locate sources for content and frequently spend too much time scouring the internet trying to find content to share, the use of these tools can help you spend less time searching for content while still deriving more benefits from highly shareable content.
- Making Use of Scheduling Tools
The most effective way to approach many social media platforms is by posting multiple times per day. Yet, this can be extremely time-consuming. Making use of scheduling tools, like Hootsuite and Buffer, can help you keep up with all of your social media posting obligations without taking up all of your time. For instance, with these tools, you can auto-schedule posts for times when your target audience is most likely to see those posts. This can be a huge source of help.
With the use of these strategies, you can create an effective social media marketing campaign while saving time and resources.