Lori Meloche
Digital Marketing Strategy

There are many facets to a digital marketing plan, which is why a digital marketing company can’t do single tasks only when marketers feel like it or when they think about something that needs to be done. There must be a solid, actionable plan that provides a step-by-step for everyone working on a marketing campaign. This is important because one step can make the next step easier rather than having to backtrack and redo something. By following the necessary steps, digital marketing companies become more successful for themselves and their clients.

Creating a Successful Digital Marketing Plan

All digital marketing companies have different methodologies that go into their plans. However, some elements should be very similar in all digital marketing plans. Those steps are:

  1. Create a Solid Content Strategy – Content is everything. However, you can’t just create it and hope visitors will come. You need an editorial calendar, ways to get visitors engaged, and a social sharing plan. The content should be optimized, conversions must be measured, and you may need to integrate some pay-per-click advertising into your efforts. Pay-per-click campaigns can lead to landing pages that contain engaging content.
  2. Search Engine Optimization (SEO) – Content and SEO go hand in hand. This involves researching keywords, although the context is becoming more important; building quality links to your website; and utilizing social media to get the word out to a target audience.
  3. Website Architecture – The website that houses the content needs to be built well. Everything needs to be intuitive and cater to the needs of the visitor. Make sure all of the necessary information is present and that pages link together in a way that keeps the visitor on the website.
  4. Use Social Media – A good digital marketing company is going to use social media. LinkedIn, Facebook, and Twitter are just some examples of the platforms that can be used to share content, let the target audience know what’s happening within the company, and interact with potential customers in real-time.

Once these four primary steps and any other steps are in place, digital marketing companies must analyze the data. Analytics show what is going well and what isn’t so the appropriate changes can be made. Google Analytics is a great tool for seeing which pages are receiving the most traffic, where the traffic is coming from, and which pages people are quickly leaving.

Digital Marketing Company Success Is Client Success

When a professional digital marketing company is successful in devising plans for each client, it experiences success. It is important to understand that the needs of every client aren’t the same. While there are some similarities that can lend themselves to the creation of the plan, careful evaluation can lead to effective customization.

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