Developing a successful SEO strategy that will give you the boost you want to see in rankings can be a mystifying process. Many companies find themselves wondering what actually should go into a good SEO strategy. For some advice and guidance, be sure to check out the four important pillars for SEO.
- Authority: If Google views your site as authoritative, this can truly be a game changer. As the best SEO services companies will tell you, to be viewed as authoritative, you need to work on building up your domain authority. Domain authority is scored on a 100-point, logarithmic scale. That means it’s easier to grow your score from 10 to 20 than it is from 75 to 85. The higher your score, the harder it is to increase it. The easiest way to improve your authority isn’t necessarily to go out and hire a top SEO service. Instead, you’ll want to focus on building a robust link profile by getting links from credible sources to show that other people out there think your site is credible enough to link to.
- Relevance: In order to rank well in SERPs, your content needs to be deemed relevant to user queries. Relevance is directly tied to keywords, so you’ll want to make sure that you’re targeting the right keywords and that you’re doing so effectively. The best SEO companies and agencies can help you develop relevance by ensuring you have the right keyword strategy in place.
- Trust: The more trust Google has in your website, the higher you will rank. To build trust, make sure you’re adhering to SEO best practice so you aren’t slapped with a Google penalty. And, like with authority, a good link profile goes a long way in establishing trust.
- Freshness: Great SEO isn’t just about hiring the best SEO agencies to build links and develop high-quality content. While those things are certainly important, you also need to make sure that you are updating your website regularly and adding new content. These days, Google places a premium on content that is new or “fresh.” The fresher your content, the higher you will rank in SERPs.
The bottom line is that great SEO isn’t just about hiring the best SEO services company out there and calling it a day. SEO is a continual process. To be successful, you constantly need to be cultivating the four pillars of a successful SEO strategy: authority, relevance, trust, and freshness.