While Google has not come out and actually said that social media can influence rankings, the fact of the matter is that experience has shown that engaged content tends to be more valuable in terms of SEO than other types of content. Given that Google’s algorithm is geared toward finding and rewarding high-quality, useful content, that only makes sense. Strong social signals indicate that your content is of high quality and worthy of reading. Investing in social media management services can help you to develop the type of social media content that can boost your SEO. Below, we explore exactly how social media marketing can impact your search engine optimization.
- Social Media Offers Validation for your Content’s Value
As previously mentioned, perhaps one of the best benefits of working with top social marketing companies to develop a strong social media marketing campaign is that doing so can provide search engines like Google with validation of your content’s value. Social media marketing provides another excellent way to make a case as to why your content should be ranked highly.
- Social Media Can Boost Traffic
It has been shown that timely content posted on social media sites not only drives engagement but can also boost traffic. Timely social content gets commented on, liked, and shared. As a result, it can drive buzz and interest around your brand while propelling traffic to your website. Popular brands are not only the subject of discussion on social media channels, but they are also likely to be ranked more favorably on search engines. This is just one more reason to consider working with experienced social media marketing agencies.
- Engagement on Social Media Sites Leads to Faster Content Indexing
If your goal is to obtain a higher SERP ranking, then developing original, relevant, and valuable content on social media can help you to do that. In fact, social media marketing can help your content to be indexed by search engines much faster. This is because social media content can assist your organic search engine optimization results due to the fact that content shared on social media sites tends to be indexed faster.
- Increases Your Brand’s Relevance and Popularity
Social media provides a fantastic platform for starting conversations with your target audience. With a practically unlimited reach, social media allows you to pose questions and receive feedback around trending topics. Such conversations can help your brand to gain exposure, which in turn can increase your brand’s relevance and popularity. When users enter those same topics in search engines, your website will be more likely to appear.
Given the exposure social media can deliver to your brand, making the commitment to invest in social media management pricing makes it well worth it.