Lori Meloche
Error Puzzle

Google Analytics is a powerful tool that can provide you with valuable insights into your

online presence, helping you track everything from traffic to bounce rates. However,

mistakes can taint the accuracy of Google Analytics, which can have adverse effects in

the long run. To avoid issues, be sure to be on the lookout for these five silly Google

Analytics mistakes.


1. There is a mistake in your Google Analytics code. From missing code to

duplicated code, a mistake in the code is a surprisingly common Google Analytics

issue. To avoid coding mistakes, every time new code is implemented, it is a wise

idea to make use of browser development tools to test and monitor the changes.

You might also consider using the Google Chrome extension Google Tag

Assistant to help identify and sort out coding mistakes.


2. You’re only looking at one report. Google Analytics has comprehensive

capabilities, so if you’re only looking at one report or a few key metrics when you

log in, you aren’t leveraging everything it has to offer. Unfortunately, many

novice users make the mistake of just tracking one or two familiar metrics to chart

their progress. Subsequently, they are only getting a small piece of the bigger

picture. Make sure you’re using Google Analytics to get insight into the scope of

your online presence.


3. You’re not filtering your internal IP addresses. Google Analytics

automatically reports on all traffic coming into your website — and this includes

traffic from your own internal team. It’s crucial that you change this during

Google Analytics setup. Otherwise, this internal traffic could skew your numbers

and give you a less-than- accurate picture. Make sure you set up the proper filters

to exclude traffic that is coming from your own IP address.


4. You’re not taking advantage of the goals system. If you’re not using the goals

system, you’re missing out on a key way to drive up your ROI. The goals system

allows you to gauge the conversions that take place on your website and allocate a

dollar value to each kind of conversion. This allows you to determine what

activities are driving the most revenue and adjust your strategy accordingly.


5. You’re focusing on fluctuations and not looking at trends. If you spend too

much time looking at short-term fluctuations, you’ll miss long-term trends.

Analytics data are bound to be slightly erratic at times, and a few dips and spikes

here or there aren’t necessarily anything to fret over. Instead, keep your eyes on

your long-term progress by charting trends.

Remember, if you’re struggling with Google Analytics setup or need help rectifying any

one of the issues we’ve pointed out here, it never hurts to contact a professional for some

expert guidance. Google Analytics is an incredibly powerful and valuable tool, but you

will only be able to reap the full benefits if you’re using it correctly.

SEO Expert
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