Believe it or not, even some professionals aren’t fully versed in on page SEO optimization. Can you tell fact from fiction? Take a look at the six most common lies about on-site SEO.
- Stuffing keywords into your website title will help you rank better. Effective on page SEO optimization is about more than just shoving a bunch of keywords into your website title. In fact, doing so could actually work to your disadvantage by incurring a Google penalty. Your best bet is to come up with a compelling and creative title.
- URL structure doesn’t matter. URL structure not only matters, it matters a lot. If possible, try to make sure the domain name is an exact match for your most competitive keyword, and then try to create as many pages as you can with different names that also contain your keywords in the URLs.
- Subjects don’t matter. Subjects are what help ensure that search engine crawlers can properly find, index, and display your content. Always make sure to include a subject in your title tags, image alt text, and URLs. If possible, you should also clearly specify the subject several times in your content. The more targeted and specific the subject is, the better. Shorter URLs tend to rank better, so try to make the URL short, to the point, and keyword rich.
- You don’t need to add new content. Don’t just create the perfect website and let it sit for three years. To keep your rankings high, you need to create fresh content, as Google gives domains a “freshness” score. To do this, you might want to create a blog and add new blog content routinely.
- It doesn’t matter where you place your keywords — all that matters is density. Too many people think that only density matters when it comes to keyword optimization. But the truth is that it also matters where you put your keywords. As a general rule of thumb, keywords should always appear in the first 100 words of an article.
- You don’t need a mobile site. As part of your on page SEO optimization strategy, you need a mobile site! Google now penalizes sites that aren’t mobile-friendly.
The bottom line is that you need to have on-site SEO down if you want to maximize your rankings in SERPs. Don’t let myths prevent you from developing the on page SEO optimization strategy you need to succeed.