Developing a comprehensive inbound marketing campaign that generates traffic, converts leads, and earns revenue is a challenge. However, if myth and not fact is informing your approach to inbound marketing, you could be making things even harder for yourself. In order to develop highly successful inbound marketing campaigns, you must abandon these seven inbound marketing myths.
- Inbound marketing is just a fad. Inbound marketing is here to stay, so it is a wise idea to start investing in your inbound marketing strategy sooner rather than later. Inbound marketing has evolved from a form of marketing that has been around for quite a while — providing valuable and useful information to prospects. Inbound marketing simply takes this strategy online, providing an efficient and modern form of marketing that is pretty effective.
- Inbound marketing is free. This is probably one of the most common inbound marketing myths. It is true that inbound marketing is less expensive than outbound marketing, with a lower cost per lead and a higher ROI. However, this isn’t to say that inbound marketing is free. Sure, you don’t have to pay for traditional advertisements. However, in order to develop a successful inbound marketing strategy, you will need to pump a considerable amount of time, resources, and money into producing top-notch content. You will need to pay writing professionals to develop high-quality content, social media experts to develop a social audience, and industry experts to write whitepapers. In other words, inbound marketing is far from free.
- Inbound marketing, content marketing, and SEO are all the same thing. Inbound marketing, content marketing, and SEO are not the same thing. Rather, content marketing and SEO are subsets of inbound marketing. Inbound marketing refers to a broad set of marketing activities, such as interactive tools and free trials. Not all of inbound marketing involves content-based tactics or SEO. Therefore, it is important to conceptualize content marketing and SEO as pillars supporting an overarching inbound marketing strategy, as opposed to thinking of them as interchangeable.
- Inbound marketing is just a new way of saying SEO. It’s true that the latest marketing lingo tends to change a lot, so it is understandable that people might assume that inbound marketing is just a new way of saying SEO. But, again, it is important to note that SEO is just one inbound marketing strategy. Inbound marketing as a whole is much, much more than SEO. It also involves analytics reporting, email marketing, lead scoring, web design and development, and social media, to name a few. In order to have successful inbound marketing campaigns, you need to move beyond SEO.
- When it comes to inbound marketing, quantity is more important than quality. In the early days of SEO, it was possible to produce a bunch of keyword-stuffed articles and easily rank for your chosen keywords. These days are long gone, but the myth that quantity is still more important than quality is a pervasive one in the world of inbound marketing. The bottom line is that this just simply isn’t true. Remember, inbound marketing is all about developing high-quality, compelling content that will be of value and interest to your target audience. The idea is that by developing and publishing this content, in conjunction with a range of other tactics, you can organically pull your audience in your brand’s online spaces, including its website and social media accounts, as opposed to going out and bombarding your audience with more traditional outbound marketing techniques. In order for this strategy to work, however, you need quality content. Otherwise, you aren’t going to be able to get the attention of your target audience. If you have to make a choice between quantity and quality because of budgetary or time restrictions, always go with quality.
- Inbound marketing will produce immediate results. Inbound marketing is not a shortcut to overnight results. You will not dramatically grow revenue just days after implementing an inbound marketing strategy. Like with any marketing initiative, it takes time to see results, as potential clients need to notice the content and then interact with it. Inbound marketing can boost your revenue, but don’t expect it to do so immediately.
- A marketing director can easily execute an inbound marketing strategy. Developing and executing an inbound marketing strategy is a lot of work, as it is inherently multifaceted. If you give your marketing director the responsibility of developing and executing the strategy, things probably aren’t going to work out. You need an entire inbound marketing team in order to succeed. If you don’t have one in-house, you may want to consider hiring a professional agency.
In conclusion, if you take care to avoid these common inbound marketing myths, chances are you will be able to develop inbound marketing campaigns that are much more effective and successful. If you need a bit of help or guidance, don’t hesitate to contact an expert for professional inbound marketing services.