Search engine optimization (SEO) is a challenge because it is all about staying one step ahead of the competition. The number one way a professional SEO services company can stand up to the challenges is by staying aware of how search engines change. As those changes occur, the SEO strategy can be adjusted accordingly. The idea is to beat competitors to the punch. This starts with knowing what the upcoming trends will be. For 2017, some changes are expected, and they are outlined below.
- Accelerated Mobile Pages Are Getting Hotter
The best SEO agencies already are starting to create Accelerated Mobile Pages, or AMPs. These pages can load on mobile devices almost instantly. This is something that is going to become more popular in 2017.
- Less Text with More Information
People want as much information as possible without lengthy text. The days of fluff are over. This is due to the need people have for instant satisfaction on the internet. If they don’t receive an answer in so many words, they will leave. This is where the best SEO companies need to focus on quality rather than quantity.
- Machine Learning Is Everything
Machine learning is playing a role in Google’s algorithm, especially after its RankBrain release in 2015. Google is now able to learn more about search queries and adjust the algorithm accordingly. Google is expected to release more machine learning updates, which means the top SEO services need to stay on top of them.
- Factor in User Experience
User experience has always been everything because a website can’t capture a sale without giving its visitors a good experience. Responsive websites that utilize AMPs and good experiences are going to be favored more by Google.
- Personal Branding Is Still Alive
The top-rated SEO companies know all about personal branding. Social media platforms aren’t favoring branded posts as much as they used to, which means personal branding is important. A professional SEO services company can come up with personal branding strategies that can lead to more opportunities.
- Personal Digital Assistants Are a Game Changer
Personal digital assistants have changed how search is performed. Many search queries, because they are verbal, are long. They are more conversational, so 2017 will see doors opening to different types of search. This is going to lead to better ranking opportunities.
- Links Will Still Work
Link building is something that an affordable SEO company will offer. However, there is a lot of controversy regarding the practice. It is not dead. It is about creating quality links rather than creating those that are easy to get. Marketers need to create content that will earn the links.
- Social Data for SEO
Professional SEO services will need to use their social data to help them with projects. This information is very useful for seeing what people are interested in. This can affect everything from keyword research to which products that are pushed the hardest.