Peggy Owen
driving traffic to your website

Driving traffic is often cited as one of the most significant challenges in online marketing today. Wondering how to get more traffic to your website? You can try the following techniques.

Testing Your Website

One of the most important steps in learning how to get website traffic is understanding the importance of testing various elements on your website. The elements of your website that should be tested include:

  • Sales copy, including headline and call to action
  • Ordering process; focus on a simple process
  • Opt-in offer
  • Website navigation

Using PPC to Increase Traffic

Of course, the challenge with testing is that you need to have traffic. If you are just getting started with your website, you may not have much traffic yet. If you are looking for a simple solution to increase web traffic in the beginning, the best option is to purchase traffic using pay-per-click search engine ads. PPC gives you the opportunity to bid for top-ranking keywords and positions. When a visitor who searches for a keyword you have bid on clicks through to your website, you pay the bid price. Bid prices can begin as low as a few cents per click and range up to several dollars per click for highly competitive, popular keywords. PPC is recognized as the least expensive and fastest method for website owners who are interested in learning how to increase website traffic.

When bidding on keywords for PPC, remember to bid on keywords that are highly targeted and descriptive. Such keywords are usually less expensive and will attract more qualified prospective buyers. You may find that using a tool such as Google’s AdWords Keyword Tool can help you to research targeted keywords.

Generating Organic Traffic for Your Website

After testing and tweaking your website with purchased traffic, the next step is to begin generating more traffic from search engines. The key to ranking well and driving organic traffic from search engines like Google and Yahoo is to rank as high as possible for your best keywords. Before you do that, however, you first need to submit your site to those search engines, which involves providing details about your website. This ensures that search engine spiders will find your site while crawling the web and include your site in search results. After submitting your website, you should expect your listing to appear within about two to six weeks. Keep in mind that all search engines are slightly different and have different site submission processes. Therefore, it is vital that you adhere to each search engine’s guidelines.

Driving Traffic with Free Content

Once you have submitted your site to search engines, it is time to begin focusing on how to get more traffic to your website. A great way to do so is by giving away valuable, free content. Even a couple of articles, if they are well written, can drive a tremendous amount of traffic. Although it could be tempting to throw in a sales pitch, it is best not to do so. Instead, focus on providing information that will help to establish you as an expert in your particular niche. Include a short bio along with a link to your website at the end of your article.

Next, you need to find websites that would be interested in publishing your content. The best place to get started is to contact other website owners in your same niche. Select websites that receive visits from your target audience. In your email, issue an invitation for the website owner to use your content on his or website or in a newsletter. Be sure to let the site owner know you are offering the content at no cost. You will likely find that most site owners are interested in such an offer, as they are typically in need of fresh content. Before you know it, you will begin receiving traffic from those articles.

Giving away free content can be incredibly powerful in terms of driving traffic to your website. Furthermore, as your content gains exposure, you may even be contacted by higher-profile sites or magazines associated with your industry.

SEO Expert
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