Kanica Yadav
B2B link building strategies

Link building for B2B industry is a bit different — and arguably more challenging — than link building for B2C sectors. That’s because in the world of B2B SEO link building, there are fewer websites capable of linking to you. We’re here to make things a bit easier for you with this incredible list detailing how to most effectively create B2B links.

Unlock your gated content. It’s quite common for B2B companies to leverage the power of gated content in their lead generation strategies, meaning a user has to provide some piece of information, such as an email address, before being able to access the content. While this is valuable in terms of lead generation, if your primary focus is on SEO link building, it’s probably a good idea to unlock at least a portion of your gated content. You can then post links to this content across social media platforms and on your company blog. The more you put links to your content out there, the more successful you will be in terms of link building for the B2B industry.

Write a review of a business event or tradeshow. This is hands down one of the most effective B2B link building strategies. The hope is that if you write a review of a business event or tradeshow that is relevant within your niche and promote it across social media, influencers in your niche will share the link to the review and maybe even promote it on their own blogs or websites.

Join B2B industry forums and community websites. Actively participating in B2B industry forums and community websites is an excellent way to create links. The key to success here is active participation. That means you should comment on others’ posts with links to relevant content on your site, post unique content, and ask and answer questions. As an added bonus, this is a great way to build relationships with other businesses in your niche.

Develop a guest post outreach plan. Guest posting is highly effective B2B link building strategy. If you need to step up your SEO link-building game, develop a list of relevant websites, blogs, and online publications that are relevant to the products and services you provide and then reach out to them to see if you would be able to write a guest post. However, please keep in mind that Google is becoming much more aggressive in terms of evaluating the quality of guest post initiatives, so before you write a guest post, be sure to ask yourself if you would still be writing for the publication even if a quality SEO link weren’t involved. If the answer to that question is a no, you might want to reconsider whether the guest post is appropriate.

The bottom line is that effective link building in the world of B2B is all about forging great relationships. The stronger the relationships you have with other businesses in your niche, the easier it will be to accrue high-quality links.

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