Karen Lozada
Website Traffic

If you find yourself wondering how your website is performing and where your traffic is coming from, there are numerous tools to help you track your website traffic statistics. In learning how to track website traffic, you will need to consider a number of factors, including the cost of the tool and whether it will measure website traffic in real-time.


For website owners who are not exactly Web savvy, StatsCounter can be a great option. This tool will help you view website traffic in real-time. While StatsCounter is free to use, you will need to pay if the amount of your traffic goes beyond 1.5 million page views per month.


Another popular tool used for tracking website traffic is SiteMeter. There are two service levels with this tool: free and a paid premium level. With the free version, you receive basic statistics. If you are interested in a more comprehensive way to measure website traffic, you might want to consider the premium account.

Google Analytics

When it comes to tracking website traffic, this is easily one of the most well-known and commonly used tools. Along with providing an accurate analysis of website traffic, Google Analytics also helps you keep track of a variety of other things. In fact, you can also use it to track the performance of Google AdWords.


Feedburner is a lot like other traffic analysis tools, but one element that makes it different is that it is capable of tracking traffic derived from feed readers. For instance, with this tool, you can see how many people subscribe to you. Another unique aspect of Feedburner is that it allows you to actually earn a profit from the traffic your website receives. Google recently acquired Feedburner, so it has the benefit of an ample amount of support.

Performancing Metrics

Performancing Metrics is a great tool for providing you with real-time readings of your website traffic, but like many other tools, if your page views exceed a certain amount, you will need to pay to use the tool. In this case, the limit is 1,000 page views daily.


Alexa is definitely a tool to consider adding to your cadre because it offers an extensive array of statistics based on speed, reach, popularity rank, and links. In addition, you can use Alexa to compare statistics for up to three websites.

Website Grader

If you’re interested in marketing the effectiveness of your website, then you should try Website Grader. This free SEO tool provides a score that incorporates a variety of elements, such as SEO, website traffic, and social popularity. In addition, Website Grader even gives you advice regarding how you can improve your website in terms of marketing.


This tool is interesting in that it will give you statistics regarding where your visitors come from as well as what they are reading and where they go. If you’re monetizing your blog, as most people do, MBL also offers statistics showing which Google AdSense ads were clicked.


Wondering where on your website people are most likely to click? If so, CrazyEgg could be the right tool for you. Not only does it show you where visitors are most likely to click on a page, but it also displays a heat map.

Understanding how your website is performing and where your traffic is coming from are vital to boosting website performance. Learning how to track your website traffic is the first step toward making that happen.

SEO Expert
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