When it comes to search engine optimization, there are key differences between the techniques used for B2B and B2C campaigns. Understanding these differences is key; otherwise, you could jeopardize the success of your SEO efforts. So, what are these key differences, and what should you do about them? Let’s take a look.
For B2B search engine optimization, the keyword selection process is more complex. The buying cycle in B2B is longer and more complex. Therefore, the goal should be to choose keywords that attract buyers at different points in the buying cycle. As the audience is likely much more niche, keywords can be more specific or technical than with B2C. By contrast, B2C is about appealing to a wide range of customers, so keywords shouldn’t be overly specific or too niche in order to generate quality traffic that will ensure conversions.
Link building for B2B search engine optimization is more challenging. In general, it tends to be easier to get links in B2B search engine optimization than in B2C search engine optimization simply because the audience isn’t as big. For B2B optimization, it is crucial that companies do adequate research to figure out where their audience spends time online and how to get relevant links.
Onsite optimization is always key. While there are major differences between B2B and B2C optimization, there is one thing that remains the same: On-page optimization is always crucial. Make sure you optimize title tags, description tags, heading tags, and body content to ensure success.
In conclusion, a successful search engine optimization strategy is all about tailoring things to your audience. In order to maximize your success, you need to consider whether you are developing and executing a B2B or B2C strategy and act accordingly.