In terms of finding the best way to generate SEO leads, one size certainly does not fit all. Every business is unique, and you may find that certain methods or techniques for driving SEO leads are better for your business than others are. In fact, testing a variety of SEO lead generation strategies and measuring the results can be an excellent way to determine which strategy may work best for your business.
Establishing Authority with Content
One of the most effective methods for generating SEO leads is through the creation of well-written content. Many of your prospective clients that convert well will arrive from search engines. The idea with this method is to rank your website’s pages as high as possible in search results. Long-form content tends to work best for driving SEO leads, particularly when the content you create is informative and of interest to your target audience.
Today, consumers are conducting an increasing amount of research online before making a purchasing decision. That often means consuming online content. Businesses that produce informative or educational content are able to take advantage of the opportunity to establish their brands as thought leaders while also driving SEO leads much earlier in the buying process. The key to succeeding with this method is to avoid selling. By providing your prospective customers with helpful information in the form of articles, whitepapers, blogs, and case studies, you can win the trust and business of your target consumers.
Co-Marketing and Cross-Promotions
Forming alliances with complimentary vendors can also be an excellent strategy for generating SEO leads. In order to make this technique work, it is important to focus on targeting vendors who complement your services and products without being competitive. With this strategy, you can take advantage of the opportunity to promote one another’s products and services and exchange leads. The SEO leads generated from this strategy can be quite good and even comparable to the leads generated by customer referrals.
Make Use of FAQs
Many of your prospective clients may not even know they need your products or services. They may simply be looking for a solution to a problem they are experiencing. By providing a robust Frequently Asked Questions section that is highly optimized for your best keywords, you can tap this pool of prospective customers. Remember to ensure that the content you provide in this section is genuinely informative.
Infographics can be another powerful way to deliver SEO leads. One of the reasons that infographics work so well is that many people are pressed for time and want to be able to consume as much content as possible in the shortest amount of time. Infographics provide the ability to do that. When designing your infographic, make sure it is easy to read and relevant to the topic at hand. Finally, promote your infographic with links to your website and relevant keywords by sharing it for free.
Leveraging Social Media
It’s widely recognized that social media marketing is a powerful method for driving SEO leads. Twitter, for instance, can be an excellent strategy for promoting products and services by utilizing hashtags.
Utilizing Internal Linking
If you are not taking advantage of internal linking on your website to drive SEO leads, you are likely losing a tremendous amount of business. Linking to pages within your site is vital for SEO because it’s a reliable method for informing search engines about other pages on your website. The first thing that a search engine spider does is follow the links it locates. Therefore, when a spider arrives at your webpage, if your site does not have other links, the spider may read your page and move on. By comparison, if your website has links pointing to other pages in your site, the spider will also index those pages. In fact, this can be an excellent strategy for labeling the most important pages on your website. As part of your internal linking strategy, remember to limit internal links to less than 10 per page and use only internal links that will be useful for your visitors.
With the right techniques, you can drive larger numbers of SEO leads.