When handled properly, local advertising has the ability to give your brand power a tremendous boost. Below, we present tips to assist you with your local search marketing.
Ensure Your Website Is Mobile Friendly
To make the most of local search marketing, it is important to ensure your website is mobile friendly. While having a mobile-friendly website is important for any business, when it comes to local businesses, it is essential. When prospective customers are searching for a local business, they are more likely to do so on their mobile device or phone. If your business does not have a mobile-optimized website, it will be difficult for customers to interact with your website and even find you in the first place. Since Google updated its mobile algorithm, businesses that do not have mobile-friendly websites are penalized further and may not even appear in mobile search results.
Make Sure Your Website Is Optimized for Local Search
When you are trying to attract local customers, whether it is on desktop or mobile, you must utilize a comprehensive search strategy. Your business website should include important information about the services and products your business provides, as well as your business location and relevant keywords.
Post Regularly on Social Media
Social media can be a highly effective method for reaching prospective local customers online while also giving your brand power a tremendous boost. In order to take advantage of these benefits, however, you must engage people on your social media accounts, and that means posting on a regular basis. Your social media posts cannot be done haphazardly or on a hit-or-miss basis. Take the time to create a strategy for posting on social media, including a schedule for doing so, and stick to it.
Take Advantage of Locally Targeted Advertising
Whether you are advertising on Google, Facebook, or some other online platform, it is vital that you take advantage of targeting. You should always target prospective customers in your community or city while also using a variety of other relevant factors. Leveraging targeting capabilities not only allows you to boost your brand’s reputation within your local area but also gives you the ability to make the most of your budget.
Use Locally Optimized Keywords
Selecting keywords that are relevant to your location and your business should be a critical part of your local digital marketing strategy. Your location information must be included in your keywords to ensure your online marketing efforts have the most impact.
Claim and Make the Most of Your Local Listings
Sites such as Google and Yelp offer a tremendous amount of information to customers searching for local businesses online. Therefore, it’s critical that you claim any available listings for your business. Doing so will allow you to be in control of basic information shared about your business online.
If you need assistance with planning a local marketing strategy or with local search marketing services, working with a professional can help.