The success of an online marketing strategy is contingent on a number of factors,
including successfully identifying and responding to the needs of a target audience,
setting realistic goals and tracking progress appropriately, setting an appropriate budget,
and developing a long-term plan. Unfortunately, because nascent entrepreneurs tend to
have a lot on their plates, they are prone to making serious blunders when it comes to
developing and executing an online marketing strategy. From failing to identify a target
audience to forgetting to measure results, these online marketing mistakes can have
serious ramifications down the line. They may even affect a burgeoning business’s
potential for growth. So, if you want to succeed in the online marketing arena as an
entrepreneur, you need to make sure that you’re avoiding these common online
They don’t have a target audience. As any online marketing agency will tell you, this is
one of the worst mistakes you can possibly make. Successful online marketing means that
you need to understand who is most likely to buy your product and service, as well as the
wants, needs, and preferences of that target demographic. You can then tailor your online
marketing strategy accordingly. Without this information, your strategy is doomed to fail.
Their expectations are unrealistic. When you’re just getting a business up and running
and are just starting to develop and implement an online marketing strategy, you simply
aren’t going to see instant results. Unless your first post goes viral by some magical
stroke of luck, it is likely that you will have to continuously make tweaks to your strategy
in order to see sustained results. Remember, online marketing is a marathon — not a
sprint. With that being said, it is important to be wary of any online marketing company
who promises to deliver overnight success.
They skimp on their online marketing budget. Many entrepreneurs funnel a significant
chunk of cash into a website marketing company for website development and promotion
but don’t allocate enough funds for broader content marketing activities. While most
entrepreneurs don’t have loads of extra cash to throw around, it’s still critical to set a
realistic budget for online marketing so that there are ample resources for key activities,
like content development, social media marketing, and SEO.
They’re using too many social media platforms. Many entrepreneurs are tempted to
run out and open an account on every social media platform possible. This is a mistake.
Don’t do it. When you’re just developing an online marketing strategy, your best bet is to
target your strategy to a handful of social media platforms where your target audience has
the most established presence. Then, use those platforms regularly to deliver relevant
updates and pertinent information.
They don’t measure their results. Especially as you are just developing an online
marketing strategy, it is critical to measure results. This will give you insight into what is
working and what isn’t, allowing you to adjust your strategy accordingly and boost your
Ultimately, these common online marketing mistakes can do serious damage to a
startup’s prospects for long-term growth, hindering the ability to attract new customers,
boost online visibility, and, ultimately, grow its bottom line. Therefore, it’s best to get a
good online marketing strategy going right off the bat. For entrepreneurs struggling to
develop a comprehensive and effective online marketing strategy, it can be advantageous
to get professional help from an online marketing agency or website marketing company.