Lori Meloche
Current Search Trends and Assumptions

When it comes to search trends and assumptions, it is essential to get a handle on where the industry is presently and where it will go in 2018. As a non-marketing expert, this is the perfect time to rely on the services of a professional SEO firm. That way, you have both experience and expertise in your corner, working to assess and make changes to your website to keep it competitive.

As explained by a highly-respected SEO optimization company, the following are some of the trends and assumptions you can expect to see this year.

  • Voice Search – Although voice search is already in full swing, in 2018, an increasing number of people will use their voices to search online as opposed to typing. Thanks to vast improvements in smartphones’ capabilities to accommodate natural language searches, users can speak as though having a conversation and get accurate results quickly.
  • Long-Tail Keywords – Along with standard keywords, you will also see an increase in the number of websites using long-tail keywords for driving trafficking and boosting conversions. Because more users search using full sentences, this is critical to stay competitive. The SEO optimization company you hire will gain insight into your target market, product, or service and the design of your site to come up with a list of viable long-tail keywords.
  • Mobile-First Indexing – Although most users already rely on mobile devices to search online, that trend will continue to grow dramatically in 2018. If you have not indexed your site for mobile users, it is imperative that you get on board quickly. Not only will your SEO expert ensure that your mobile pages load quickly, but he or she will also come up with a design for context. Ultimately, you will end up with a mobile-proof website that responds favorably to user context.
  • Artificial Intelligence – You probably have no idea that Google makes as many as three updates to its ranking algorithm every day, although no action gets taken by webmasters for between 95 and 98 percent of them. In 2018, Google will increase its use of artificial intelligence and machine learning. As a result, rules established for Google’s algorithms will come from these two entities as opposed to humans.

The Best Internet Marketing Consulting Services

If you need professional assistance for any of the 2018 trends and assumptions mentioned or anything else that has to do with SEO, we can help. At MacRAE’S Marketing, we continually monitor Google’s changes, helping us to provide our clients with appropriate and accurate solutions.

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