Karen Lozada
Video Marketing

All the signs indicate that video marketing is now the wave of the future. Even if you are already utilizing video marketing in your business, you might be missing out on significant opportunities without a strategy in place. The following steps can help you to design a strategy that will assist you in maximizing the potential from your video marketing efforts.

Why You Need a Video Marketing Strategy

Designing a video marketing strategy is important for two primary reasons. First, having a strategy in place will help to make your videos even more powerful. In addition, it will help you to evaluate how well your videos compare to those of your competitors. Ultimately, a strategy will help to guide your process so that your videos are as informative and relevant as possible.

In the process of designing your video marketing strategy, it is important to think about what it is that you would like to achieve with your videos. Along with planning what you wish to achieve from your overall strategy, it is also important to think about what you want each individual video to accomplish. For instance, you might set a goal of helping your customers to acquire new skills. You might also utilize a video to teach your customers how to use a new product or feature. Videos could also be used for increasing traffic to your site or providing documentation to reduce support requests. In addition, videos can be great for growing your newsletter subscriber base or even helping to build your brand. The options are virtually without limit. The key; however, is to ensure that you have a solid plan in place for achieving your goals, whatever they may be.

Getting Started with a Video Marketing Strategy

Oftentimes, the best and easiest place to start with a video marketing strategy is with videos that are of low risk. For instance, you might produce a training video for your customers. This can prove to be a great benefit for your customers because it gives them the ability to access the video anytime they wish. Product demos are another great option for launching a video marketing strategy. This type of video can provide you with tremendous insight into which parts of your video are most appealing to your customers because you can see which parts tend to be skipped and which parts are watched multiple times. Educational videos are another great option that can help you to build a stronger relationship with your customer base while also developing your company’s credibility.

Remember that a successful video marketing strategy strategy involves much more than just producing a video, releasing it, and forgetting about it. Instead, it is important to take the time to analyze the results of your video and then utilize the feedback that you receive to make your next video even better. Using this strategy, you can then begin to build a strong video library that your customers will find helpful and which will help you to accomplish your overall business goals.

If you’d like some assistance with your video strategy and producing your first video, Contact MacRAE’s. Please take a look at some of the Videos MacRAE’s has produced on our Video Gallery.

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