Throughout history, it has always been important to market your product to your audience; this is the best way to get your brand name out and make sales. In the past, experts used traditional marketing techniques, such as all of the advertisements you typically think of, including ads in newspapers or magazines, TV commercials, billboards, business cards, and radio. Today, there is a growing transition to digital marketing, and this instead focuses on the Internet in particular to advertise and sell a product. Digital marketing focuses on using social networks, banner ads, and, of course, your website. To better understand digital marketing vs traditional marketing, it helps to break them down and look at them based on particular factors.
Communication in Digital Marketing Vs Traditional Marketing
In traditional marketing, the communication only happens in one direction, with one person (or product) communicating with a large group (the target audience). While this type of communication does occasionally exist in digital marketing, the focus is instead on multi-directional communication, in which the company will actively communicate with the consumers, both talking and listening.
In reality, those aren’t the only differences in communication for digital marketing vs traditional marketing. Traditional marketing has fewer interactions with the customers, and those are better planned and take longer as they use such methods as letters, phone calls, andemails. Digital marketing, however, relies strongly on the Internet for communications, and this means that all of the interactions are public, so any other client can join in the conversation and respond immediately.
Scheduling for Digital Marketing Vs Traditional Marketing
Even such things as the scheduling and planning of ad campaigns have changed with the transition to digital marketing. Traditional marketing isalways well-planned out, with the campaign covering a long length of time and following a specific schedule. While digital marketing does involve long-term planning of this sort, there is much more room for adjustment along the way. This is due to the increased customer feedback available via this message and means that as the campaign continues, it will be edited based on feedback.
Availability in Digital Marketing Vs Traditional Marketing
There is also a large difference in the availability of the company to respond to customers in digital marketing vs traditional marketing. With the traditional techniques, responses canonly occur during work hours, but with digital marketing, most companies have people on various shifts. This means that at any given moment, a customer’s request or feedback will get a response within a day or two.
Scope of Digital Marketing Vs Traditional Marketing
One of the largest differences between traditional and digital marketing is the scope of each strategy. Traditional marketing uses fewer resources, and because of this, the audience will be very specific and targeted. Although digital marketing does see some targeting of its audience, the content is largely available to the public as a whole, dramatically increasing its scope.
Advantages of Digital Marketing Vs Traditional Marketing
Even as digital marketing becomes more popular, the traditional techniques still have their place. Customers tend to be used to these advertisements, and they are also excellent for reaching local audiences. In addition to the increased scope of digital marketing, the increase in interaction makes it more desirable for many companies. Additionally, it makes it much easier to measure the effectiveness of an ad campaign. Although digital marketing is gaining in popularity, most companies are still using both strategies, with a slight emphasis on digital ads.