In order to take advantage of the most effective SEO strategy, you must ensure your website’s design is incorporated in the process. Below, we present some do’s and don’ts to keep in mind when building an SEO-friendly website structure.
Consider Keyword Placement
While keywords are certainly important for launching an SEO campaign, those keywords must be inserted into the correct locations in your website to have the most impact. Keywords are found commonly in the body of web copy, but there are many other places within your website design where keywords should be included. Unfortunately, many people overlook those places, which include:
- Title tags
- Meta descriptions
- Navigation menu
- Website slogan
- Header tags
Keep in mind that keywords do not need to be embedded into images. The reason for this is that web crawlers are not able to see images or any text contained within those images. Only tags indicating that an image is a file can be viewed by web crawlers. The best way to work around this issue is by including keywords in the image alt tags. Using this strategy can help ensure your images are found by search engines. If you need assistance in making sure that your keywords are used correctly in the proper locations in your website structure, a website design firm can help.
Create SEO-Friendly Navigation
In the process of designing an SEO-friendly website, it’s important to pay particular attention to the navigation and structure of the website. A clear hierarchy in the internal linking structure helps search engines to understand which pages of your website have the most importance. One of the most common mistakes that people make is simply using image button links for website navigation. This is not recommended, as web crawlers cannot see graphic button navigation. Instead, it’s better to create text links in either a sidebar or a dropdown menu. Another common mistake is to load a ton of links into dropdown menus. The result not only is messy looking but can also be frustrating for users to attempt to navigate. To avoid this problem, consider creating a dropdown menu that will open in a single convenient panel, which looks more organized and is easier to navigate.
Using SEO-Friendly Website Design for Graphics and Images
Graphics and images are essential elements of effective SEO, but many business owners tend to ignore them. Beyond inserting keywords into the alt tags, there are many other ways to use images and graphics for the purposes of search engine optimization. Begin by considering the size of your image files. In addition to taking up a tremendous amount of server space, large images can be difficult for mobile users to view. Strive to keep image file sizes small without sacrificing image quality.
If you still have questions about the best way to build an SEO-friendly website structure, working with a professional web design services company can provide the assistance you need.