Over the years, there have been numerous strategies for driving traffic to one’s website. Regardless of the many strategies that have come and gone, one technique that remains truly effective is link building. Before you get started with link building; however, it is important to ensure you have the right strategy in place.
1. Understanding the Relevant Google Criteria
Although the precise algorithms used by Google can be somewhat confusing, the things that you should not do are fairly easy to understand. Under no circumstances should you scrape content from other sites, particularly those that are well known and well ranked. In addition, do not resort to low-quality guest posting as a way to drive traffic to your site. Google is now actively looking for content that provides true value to users. Avoid the use of rehashed or thin content. You should also avoid syndicating your own content to publishers and blogs that are well read. On the surface, this might sound like a good idea, but in the end, it results in having the same content on your own site, which can cause you to be penalized for duplicate content. Doorway sites, which are a leftover from black hat techniques, should also be avoided. Finally, make sure that affiliates do not simply copy and paste product descriptions from your website.
2. Maintaining Relevance
Along with verifying sites that link to your website, it is also important to make certain that those links are also relevant to your website. Google has begun to increasingly focus on relevancy when determining page ranking. Obtaining a link from a well-known site will only benefit you if that site is actually related to your line of business.
3. Utilizing Diversification to Plan Effective Link Building Strategies
Many people make the mistake of sticking with what they know is tried and true when it comes to their link building strategies. The problem with this is that Google’s algorithms are constantly changing. In order to make certain that you do not miss anything, it is important to build diversification into your link building strategy. Consider using a mix of the following techniques:
• Maintaining an active presence of social media to benefit from social proof
• Creating and publishing quality content on sites that will link back to your website
• Syndicating your content
• Obtaining citations and recommendations from trusted websites
4. Avoid Copying your Competitors’ Link Building Strategies
One of the most important things you can do to boost your website’s SEO is to work on building your brand. This means separating yourself from the competition rather than trying to copy it. Don’t be afraid to blaze your own trails.
5. Use Natural Anchor Texts for your Links
Natural inbound links are essential, but it is also important to make certain you use natural-sounding anchor texts that are not salesy. The best way to avoid this problem is to avoid using keywords for all of your link anchors. Instead, focus on a natural approach.