Jul

30

2016

Author
Karen Lozada
Categories
Start Driving Traffic to Your Website with These Visual Content Elements

Driving traffic to your website is the key to boosting your bottom line, as more traffic translates into more conversions. However, if you’re like many companies out there, you may be wondering about how to get traffic to your website more effectively. An excellent way to get traffic to your website is by leveraging the power of visual content. As most content marketing companies will tell you, visual content is great for driving traffic to your website.

Why? Well, the benefits of visual content elements are twofold. Firstly, visual content elements are often easier for customers to process than text-based content, meaning they’ll digest more information with less effort. Consider this: According to Kissmetrics, 65 percent of people are visual learners and a staggering 90 percent of the information that comes to the brain is visual. Secondly, visual elements can help make your content seem more reputable. Kissmetrics also reported that presentations that incorporate some kind of visual aids are more than 43 percent more persuasive than presentations that don’t.

So, how you harness the power of visual content? If you want to start driving traffic to your website, be sure to use these visual content elements.

  1. The internet is increasingly saturated with content. Because consumers are constantly being bombarded by brands with things to read, they tend to find large blocks of text off-putting and bland. If you find yourself wondering how to get more traffic to your website, images are a great place to start. According to Jeff Bullas, a marketing expert, articles that incorporate images receive an average of 94 percent more views than articles that don’t. This is because images help your content stand out and seem more interesting.
  1. Videos are a surefire way to boost traffic. Did you know that a study conducted by marketing agency Eyeview found that embedding a video into a landing page can actually drive up conversions by an impressive 85 percent? Furthermore, a study conducted by Moz found that blog posts that have video content are linked to nearly 300 percent more often than blog posts without video. There are a number of different types of video content you might consider incorporating into your website, including animated explainer videos, how-to videos, and customer testimonial videos.
  1. Infographics are an especially powerful type of visual content, as they make it easy for customers to visualize even complex data and trends. The key here is to spend some time getting the layout and design right so consumers can easily make sense of them.
  1. Memes are a great way to get a laugh or two out of your target audience and set yourself apart from your competition. If you are going to use a meme to make a joke, just make sure that the joke is tasteful and that it is actually funny.
  1. Annotated screenshots. Annotated screenshots are especially valuable as instructive content and can be excellent additions to a step-by-step tutorial. You can easily annotate screenshots by adding arrows, underlining content, and adding text explanations where appropriate.

In conclusion, while text-based content is a critical component of every content marketing strategy, if you really want to set your brand apart from the rest, high-quality, compelling visual content that facilitates engagement between your brand and your target audience is absolutely key. If you need help developing visual content to get traffic to your website, don’t hesitate to contact content marketing companies. They have the skills, tools, and expertise to develop and syndicate the visual content you need to get more traffic, improve your brand’s visibility online, and, ultimately, improve your bottom line.

Content Marketing
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