Does e-mail marketing still matter? Is it important for your business? In the age of social media, it can sometimes be difficult to believe that e-mail marketing is even still relevant. Even so, regardless of the type of business you are operating, e-mail marketing remains one of the most effective methods for reaching prospects who have expressed interest in your product or service. When working with a professional Internet marketing company, you will find that e-mail marketing is an incredibly powerful and personal way of connecting with prospects.
You might be surprised to discover that when it comes to customer acquisition, e-mail marketing is effective and powerful than social media. This is not to say that social media is not important. It is. Social media is vital for interacting with your prospects and strengthening personal relationships. It’s a great way to start the conversation and the conversion process. When it comes time to actually convert prospects into paying customers, e-mail marketing is the best option.
Additionally, e-mail marketing is more cost-effective than many other forms of marketing. With e-mail marketing, you have the ability to reach a large number of people at a nominal cost. If you are a small business owner with a small budget, e-mail marketing makes the most sense, especially when compared to other forms of marketing that are far more expensive, such as direct mail.
In e-mail marketing, you also have more opportunity to personalize and customize your message, thus ensuring that your message will really resonate with your audience. When creating content for your website or social media channels, your audience is addressed as a whole. When e-mail marketing is done correctly; however, you can address each individual by name. Research has shown that emails containing subject lines that include the recipient’s name are far more likely to be opened.
Finally, e-mail marketing is highly measurable. By working with experienced online marketing companies, you can track exactly who opened your emails, how many people unsubscribed, and which links in your emails were clicked. All of this is vital information that provides you with critical insight into how your e-mail marketing campaigns are performing, giving you the ability to make adjustments for improvement. You can even split test your emails to determine exactly what works and what does not.
Overall, e-mail marketing provides a tremendous amount of value for businesses of all sizes and in all industries.