Far too frequently, many companies get caught up in the idea of which tools are best for social media rather than designing the best strategy for their specific needs. This can be particularly common as more and more tools become available. The tools that you use should only assist with your overall social media strategy; however, they should not define your strategy.
Among the most important steps you can take for implementing a successful social media strategy is to make certain that everyone on your team is cross-trained to assist with your social media strategy. Doing so can ensure that you have the best resources for conceiving and implementing your strategy.
Keep in mind as well that if you are not taking the time to listen to your audience, you could be missing vital information regarding the best way to approach your social media strategy. In many instances, your audience will guide you regarding where you should focus your social media activities. You simply need to pay attention to what your audience is saying.
Ask yourself what the point of your social media strategy is. Social media can be used for achieving a number of business objectives. The best and most successful social media strategies initially focus on a narrower guideline. Think about what it is that you want to use social media for. For instance, do you want to improve awareness or perhaps sales? Avoid trying to focus on too many objectives at once. Instead, at least in the beginning, focus on one important goal.
Once you have done that, think about how you plan to measure whether you have met your goal. Choosing success metrics is vital to determining not only whether you have achieved your goals, but also your ROI on your social media strategy investment.
Defining success metrics is important, but it is also important to analyze your audience. It is absolutely vital that you know with whom you will be interacting when you become active on social media. Without identifying your target audience, it is virtually impossible to know how to direct your strategy.
Keep in mind that regardless of how great your products and services may be, they are likely not enough to create drive your strategy on social media. Think about what it is that really drives your products. What is it that your company is truly about? What are you passionate about? Define your true passion and then let that guide your social media strategy.
Finally, remember that you should always have a reason for participating in your chosen social media channel, other than simply because you feel that you should. For instance, if you are going to participate on Tumblr, what is your reason for developing a presence there as opposed to Facebook or Twitter? Developing a plan for each social media channel on which you will be active is essential to succeeding, otherwise you are simply wasting your time without actually accomplishing anything.
If your team could use some assistance with your social strategy or you don’t have one at all and are ready to start these new networks give us a call. MacRAE’s Marketing 1.844.990.6111