Dec

19

2016

Author
Kanica Yadav
Categories
E-COMMERCE LINK BUILDING TACTICS

E-commerce link building has been referred to as the “challenge that won’t go away.” Having links from credible websites leading to a site is very important for link building services to achieve because of the SEO juice that is injected into the site. Google likes to see authorities trusting another site enough to link to it.

Trust is what it is all about, which is why Google has put a stop to giving any sort of points to websites that buy their inbound links or acquire inbound links from irrelevant websites. Google wants them to exist organically, which means others should want to link to the website. Here are four e-commerce link building tactics that will help achieve better search rankings:

  1. Create high-quality website content. This is the one way other webmasters are going to want to link to the site. Link building doesn’t get more organic than this. If another webmaster sees that the content has value, he or she will provide that link.
  2. Unique products make great link bait. If there is a great product on the website that may be amusing or incredibly useful, market that product. People will link to it. Consumers are always looking for what is unusual or useful.
  3. Photos are a great link building tactic. They are used every single day, and link building services may notice that there are times when people will link to a specific photo. Some sites may have an “inspiration wall” or a wall of photos with a specific purpose that people find nice enough to link to. Videos are great for link building, as well. If there are great videos on the website, people will share the links to them on their own websites. There is also the social share element. Social shares drive traffic, which can give exposure to others that may want to link to the site.
  4. Blogs are great for generating fresh content that people will want to link to. However, a blog shouldn’t be just about the company. It should offer tips, tricks, and personal stories and focus on relevant subjects. People want knowledge, and they may find the blog boring when every post is about the company. This goes hand-in-hand with creating high-quality content, but a blog is a separate entity from the web copy that makes up the regular pages. Overall, link building is a task, but it is worthwhile because of the exposure that can result. Between the fuel that good links give a website and the way links can increase the number of visits to a website, there is nothing to lose in those efforts. This is why link building for e-commerce is extremely important. With link building and professional seo services right there to take on the task, a company is able to enjoy the benefits without having to worry about the logistics of the strategy.

These are just some of the tactics that can be used to build quality links that will increase search rankings.

Link Building Can Be Done

Overall, link building is a task, but it is worthwhile because of the exposure that can result. Between the fuel that good links give a website and the way links can increase the number of visits to a website, there is nothing to lose in those efforts. This is why link building for e-commerce is extremely important. With link building and professional seo services right there to take on the task, a company is able to enjoy the benefits without having to worry about the logistics of the strategy.

SEO Expert
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