Wondering how to increase ecommerce sales? You need an effective ecommerce website optimization strategy working in conjunction with an effective search engine optimization strategy. When working to increase ecommerce sales, be sure to keep these SEO tips in mind.
Use the right keywords. Search engines are pretty much like matchmakers. A user puts a keyword, and then the search engine matches it with results that meet his or her needs. When it comes to ecommerce, it is especially critical that you are using keywords that users are likely to input when searching for your products. Do some keyword research and, if necessary, consult a professional for high-quality search engine optimization specifically tailored to ecommerce.
Make sure that all of your product pages are optimized. Well-optimized product pages are the core of every ecommerce optimization strategy. Make sure every product has a compelling and unique product description that relays all necessary information. If possible, you will also want to add images of the product.
Leverage the power of breadcrumbs. If you are selling a wide variety of products across many different categories, it helps to make use of a secondary navigation system that highlights specific categories. Amazon, for example, makes extensive use of breadcrumbs, and it makes it easy for customers to go straight to the most popular products.
Invest in a mobile-friendly site. A recent Kissmetrics study found that over 30 percent of ecommerce traffic comes from mobile search, and that number is only likely to get bigger. Therefore, one the most important ecommerce SEO tips is to make sure that you have a mobile-friendly site so that customers can easily browse your site and make purchases no matter the type of device they are using.
Build up your social proof. Social signals are becoming an increasingly important aspect of SEO strategy. Social proof is particularly important when it comes to ecommerce, as consumers want to know they are making a purchase from a brand that is trustworthy and reputable. To boost your social proof, make sure you have reviews and testimonials on your site, and make sure that these reviews and testimonials are shareable across social media channels.
Reduce site load time. Consumers are notoriously impatient when waiting for a page to load, especially if they want to make a purchase. The majority of consumers expect a page to load in less than three seconds, so loading speed matters when it comes to increasing ecommerce sales. If you notice that your loading times are lagging, you need to address the problem ASAP.
Use 301 redirects. Ecommerce sites tend to change up their product offerings on a regular basis, so when an item goes out of stock or is no longer available, make sure you are using 301 redirects in order to direct your consumers to other products that might interest them.
Add FAQ pages. Make sure that you have an FAQ section that addresses common customer queries regarding things like shipping, your return policy, common product questions, etc. If customers have a question that they can’t find an answer to, they are less likely to make a purchase.
The bottom line is that effective search engine and ecommerce website optimization are crucial to increasing ecommerce sales. If you need help implementing any of these ecommerce SEO tips, your best bet is to contact a professional who can help you get the results you need to increase sales and improve your overall bottom line.