Karen Lozada
Search Engine Optimization

As is the case with anything else when it comes to online marketing, your search engine optimization plan should never remain static. Search engines, such as Google, are continually updating their algorithm, which means you must ensure your search engine optimization plan stays up-to-date as well. Below, we cover the most effective SEO strategies that should be integrated in your new search engine optimization plan. If you are not already working with a search engine marketing agency, you should make sure you are including these strategies in your plan.

1. Develop a Keyword Strategy

A solid keyword strategy should be at the heart of your search engine optimization plan. It is virtually impossible to develop an effective SEO plan without first conducting comprehensive keyword research and planning. In-depth keyword research, including both short- and long-tail phrases, is vital for helping you develop relevant content and determine exactly what your target customers are searching for.

2. Define Content Topics

Once you have conducted comprehensive keyword research, it is important to define content topics carefully. Without taking the time to define your content topics, you may find yourself simply drifting when developing content for your search engine optimization plan. Along with defining topics you plan to address, it is also a good idea to develop a publishing schedule for those topics. This is a great way to keep you on track and make sure you are publishing relevant content on a consistent basis.

3. Focus on High-Quality Content

When Google released Panda 4.1, everything regarding content changed. As SEO agencies are well aware, content has always been important to a strong search engine optimization plan, but there is now an even greater focus on high-quality content. Google now grants greater priority in terms of ranking to websites that post in-depth, well-researched content. If you want to ensure your content shows up higher in SERPs, it is important to develop quality long-form content. So, what exactly is long-form or in-depth content? According to Google, such content is more than 1,500 words long. If you are working with online marketing agencies and they have mentioned a need for longer or more in-depth content, this is the reason why. Such content is an excellent way to improve your SEO.

4. Remember, It Is About Your Customers, Not You

Far too often, website owners make the mistake of thinking only of their needs when developing their search engine optimization plan. Instead, it is important to remember the need to focus on user experience. Posting quality content is great, but you also need to make sure it is easy for your users to navigate your website to find that content. Google is now placing high priority on websites that have fast load times and has even begun to penalize websites with poor website design. If you are not sure whether your website design is up to Google’s standards, it is a good idea to check with an SEO agency to be sure. Google has been quite clear about the need for SEO professionals, web developers, and web designers to work together in order to provide the best user experience possible.

5. Mobile-Friendly Matters

At one time, you could probably get by if your website was not mobile friendly. Today, that is no longer the case. Google has issued warnings to website owners that more emphasis and higher rankings would be granted to mobile-friendly websites. Website owners who did not heed the warning have since discovered exactly how important it is to have a mobile-friendly website. If you have noticed that your website has dropped in rankings lately, this could very well be the reason. Working with a search engine marketing agency can help ensure your website is in compliance.

SEO Expert
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