Wondering how to increase web traffic? The good news is, you don’t have to spend a ton of money to get found online. You can get traffic to your website and generate traffic to your blog pretty effectively with these free techniques and strategies.
Put a link to your website in your email signature. If you’re wondering how to get more website traffic, you can’t afford to miss this technique — it’s completely free and incredibly easy! Remember, people can be pretty lazy, and they don’t want to have to Google your website (or even have to type it into their URL bar for that matter). Make things easier for them by ensuring your website is just a click away, and we promise you will see a boost in traffic.
Leverage the power of the drafting technique to boost your website’s visibility. Popularized thanks to Derek Halpern of Social Triggers, the drafting team is all about taking advantage of your competitors’ slipstreams. In competitive racing events, each competitor tends to stay directly behind the competitor in front of him or her in order to minimize air friction. So, that means in a competitive cycling event, the first cyclists will spend more energy pushing through the air then the cyclists directly following them. The same basic concept can be leveraged to get traffic to your website by using the success of your competitors to your benefit. Let’s say a competitor publishes a widely popular article on a site that gets a significant amount of relevant industry traffic. Well, you now know that the site accepts guest posts, and you also have a better understanding of what site managers look for in guest posts. You can use this information to pitch a similar idea that will appeal to them and add value to their site. In doing so, you will get traffic to your own website. You’ve now used your competitors’ success to drive your own success.
Promote your content on social media. Did you know that, according to Forbes, roughly 31 percent of all referral traffic now comes from social media? If you don’t have a social media strategy in place, now is the time to get going on one. You want a well-cultivated brand presence on major sites, like Facebook, Twitter, LinkedIn, and Instagram, and you also want to ensure that you have social media share buttons on all content, especially blog content.
Use the Intro Method to get traffic from forums. Pioneered by Diggy at ProBlogger, the “intro method” is now pretty well known, and it is a free and easy way to get traffic to your website. All you need to do is post a link to your most recent blog post or article onto forums you participate in on a fairly regular basis. Include a bit about the article when you post the link, and mention you thought it might be useful to others on the forum. The caveat here is that you need to make sure that 1) your title is compelling and catchy in order to grab users’ attention, and 2) that your forum is fairly niche to ensure the audience you are targeting is actively interested in whatever link you are posting. Keep these two points in mind, and you will see a significant uptick in traffic.
Cultivate relationships with bloggers. A great way to improve your visibility and drive traffic to your website and blog is to develop relationships with other bloggers. Invite them to guest post and contribute to your own content, and they’ll be more likely to let you do the same.
Pay attention to your analytics. Last but not least, if you want to drive traffic to your website and blog, you need to have a clear understanding of what is working — and what isn’t working. That’s where analytics come into play. Pay attention to your analytics to see what channels are driving the most traffic and what content is attracting the most attention. Then adjust your strategy accordingly.
The bottom line is that when it comes to how to increase website traffic, you don’t necessarily need a huge budget to see significant upticks. By leveraging the power of these free strategies and techniques, you can get traffic to your website and blog. If you find that you need more help to get found online or want more information about strategies and techniques to drive traffic and boost visibility, it never hurts to contact a professional.