Apr

27

2016

Author
Peggy Owen
local search marketing

Research shows that the number of searches conducted with local intent is on the rise, meaning that local search optimization is becoming more important. The good news is that Google local optimization doesn’t have to take up hours and hours of your time. The first steps a professional local search marketing or SEO services organization will do when you sign up with them is complete these Google local SEO quick fixes and improve your listings profile. With just 10 minutes of work, you can significantly boost your local search rankings yourself.

Verify your business name, address, and phone number (NAP). This is one of the quickest and easiest Google listing tips, and it is also one of the most effective in terms of Google local optimization. Getting people to your website is only half of the battle, especially if you are a brick-and-mortar store. You need to make sure that the contact information on your site is up to date and easy to find, so that once people do find you, they can easily contact you. Verify this NAP information to ensure it matches what is on your website.

Double-check the accuracy of the location pin. Is the Google Places pin in the right place? If it isn’t, potential customers are going to have a hard time finding you. Always double-check to make sure this is in the right place. Keep in mind that it is also advantageous to add a service area for your specific location.

Pick relevant business categories. Google will give your business categories by default. Although you don’t necessarily have to delete them (in fact, using a pre-populated business category can actually be advantageous), you still want to add additional business categories.

Update your business hours. Did you know that the hours of operation are among the most relevant information listed on a website or a local listing? If your customers can’t figure out when you’re open, they may just take their business elsewhere. Always make sure that your business hours are accurate and up to date.

Add media. To create a more compelling listing, add images of your business, your logo, and your products or services. Always make sure these images are professional and high quality. You might also consider adding video.

Create a compelling, keyword-rich description. You need to tell potential customers about your business. This should include where you are located, the products and services you offer, a bit about the history of the business, etc. Don’t forget to include keywords!

In conclusion, all you need to get ahead in the world of local optimization are a few tips and tricks and 10 minutes of free time to implement them.

SEO Expert
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