Lori Meloche
googles hummingbird

Google’s Hummingbird is the an algorithm that puts the focus on original content rather than just keyword matches. Google is aware of the fact that people load content by excessive keyword stuffing to get more hits, but this new algorithm is much better equipped to detect when people are just looking for more matches. The announcement of Google’s Hummingbird made many of the SEO-centered companies panic, but people who are with MacRAE’s Marketing have nothing to worry about because they are already following the guidelines that are laid out for the best SEO best practices. We use only some of your keywords for each of our pages and incorporate them naturally.

Hummingbird also introduces a few new elements, such as voice search and the ability to search with mobile devices, to help you broaden your reach. With these new implementations, you’ll be able to have more visitors that typically don’t see your content. So many people use their phones and mobile devices to surf the internet that this was foreseen by most companies. Taking advantage of the voice search option means that customers can land on your page with a quick question or specific need. Again, the increase in smartphone users means that these searches can quickly be on the rise. Google’s Hummingbird really opens the door to new possibilities for everyone, as long as they were doing what they were supposed to in the first place.

Google’s Hummingbird is actually something that is designed to help out the smaller companies. These groups that have been working hard to be noticed can actually have an easier time standing out because the algorithm recognizes that they are posting organic, genuine content. Companies that were loading up on keywords are now having to backtrack and remove everything to make their sites relevant again, which leads to a loss of revenue until they are back on top.

If you are serious about being successful on the internet, you have to have organic content for your visitors. There are some aspects of SEO that need a more scientific approach, but algorithms like Google’s Hummingbird are created to combat people who are dishonest with their content. As search engines get smarter and smarter, there will be more instances where sites are penalized for taking the easy way out. If you own a small business and want to avoid any headaches down the road, do what you know is successful and follow the SEO guidelines.

Google’s Hummingbird is actually not the first change to the algorithm, and it won’t be the last. Even if you made it past this new engine without being affected, you may find the outcome to be very different the next time around. If you have any questions about SEO and what should be done, be sure to consult with MacRAE’s Marketing to determine the best course of action.

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