On Page SEO is crucial even if you are running non-stop ad campaigns.
Having It will increase your overall inbound traffic over time and work for you when the ads
are not working. Moreover, it will increase your page’s client conversion rates.
After all, good On Page SEO usually means good readability and good presentation.
So, making a long story short, here is an On Page SEO Checklist from our Toronto On Page
SEO specialists – that every website owner will be wise to follow:
1. Focus on Quality Content. Links, keywords, banners and ads won’t help a site with
poor content. It should be 100% original, interestingly written and well structured. Invest
in it. It’s also good for SEO, and client engagement.
2. Keyword Density and Positioning. Keywords are what “hooks” your site up from the
depths when users run a search – to surface in the results page. Make sure you use
them in adequate quantity and in the right positions: the title, the content, and headings
within the page. Don’t overdo it, however. Keyword density should be no more than 3-4
mentions per 500 words.
3. A Well Written Title. It should be unique, appealing and short. If you are choosing
between a title that has a keyword in the beginning and one that sounds good, go with
the feel of it. Even if it doesn’t increase ranking as much, it will definitely get more clicks.
4. Meta and Description. Adding a meta description that has a few keyword variations
and additional information about your page is a very good bonus to your game.
5. URL Structure. This is important as well. Make sure the page title appears in the url
right after the domain name, with no additional mess before or after it.
6. Proper Header Tags. Proper use of header tags is essential for good ranking. The H1
tag should be used for the page title, the H2 and H3 are for subheadlines. Don’t bother
with the rest (H4, H5, H6 etc.) – those don’t contribute a lot and take too much work.
7. Image ALT Tags. Give each image an ALT tag, with variations of your main keyword.
Make sure to use different variations in different images to widen your scope and avoid
8. Social Media Clickables. Connecting your social media accounts to your website won’t
actually increase your ranking but they will most definitely increase traffic over time.
9. Internal Links. Linking one page of your site to another in a criss-cross pattern by topic
relevance is a great approach for keeping visitors interested and browsing through your
10. Post Frequently. There is a balance between one post in a blue moon and one every
few hours, but once a week or even two weeks is good enough to keep people
interested. And yes, keep your pages above 400 words each, to score better rankings.
Long, detailed posts are better than brief shallow overviews by all accounts.
If you want to know more from our On Page SEO Toronto specialists, feel free to continue
browsing this blog, or contact us directly and get all the questions answered!