You’ve decided you’re ready to kick your inbound marketing strategy up a notch and want to hire an inbound marketing specialist to get the ball rolling in the right direction. Considering there are so many inbound marketing agents and inbound marketing agencies out there, how can you choose the right one? When it comes to choosing an inbound marketing specialist for your agency, be sure to keep the following in mind.
Check for a proven track record of success. The most skilled and experienced inbound marketing agents will be able to demonstrate their past record of success. They will highlight their proficiency in the relevant inbound marketing methodologies and core principles on their website and will showcase studies of their work. Be on the lookout for a client showcase page where the inbound marketing agency provides client testimonials and case studies that include both factual data and analytics. The bottom line is that you want to look for proof that an agency you are considering using has produced tangible results in the past. If it has done great work in the past, chances are higher that it will produce great work for you, too.
Make sure they know your industry. When considering inbound marketing agents, you ideally want to choose an agency that has expertise in your particular industry or sector. If you are considering using a particular agency, take a look at its client list to see which industries it has the most experience with. If it doesn’t have experience in your industry or sector, you may want to consider looking elsewhere.
Ask if they have experience with inbound marketing tools. The best inbound marketing managers have experience with key inbound marketing tools, HubSpot, Eloqua, Marketo, and Pardo. Inbound marketing managers that are adept users of key tools will be able to serve you much more effectively.
Make sure they understand that inbound marketing is more than just content marketing. At the end of the day, your inbound marketing specialist needs to understand that great inbound marketing is about much more than just producing flashy content. Your chosen agency needs to be adept at a range of different strategies and tactics in order to effectively generate leads and create revenue for your business.
Remember, taking the time to choose the right inbound marketing specialist is key to maximizing your overall ROI. The better an inbound marketing specialist is able to serve you, the better your results will be.