Aug

11

2017

Author
Karen Lozada
Categories
Digital Marketing Strategy

Digital marketing has a significant influence on customer behavior. If you want to boost traffic and see more leads convert, it is important to use a reputable company that offers services for digital marketing services in Toronto. That way, you know that every angle of SEO is covered, giving you the best opportunity for expanding and growing your business.

Top Toronto marketing agencies understand the various factors that impact the behavior of prospects. Therefore, they offer a host of SEO solutions that help persuade people to make decisions that benefit both you and them, something seen with social media marketing. By implementing the right strategies, you will see more engagement, more site visits, and within a short amount of time, more viable customers.

Although social media can influence any buyer, it has a significant impact on millennials. In fact, one study showed that while social media affected 19 percent of other groups to make an online purchase, it influenced as much as 47 percent of millennials. Overall, social media played a key role in influencing roughly one in every three US buyers to make an online purchase.

That means that with the right platforms and strategies, you have an incredible opportunity to increase sales. Although some merchandise categories get a large volume of buyers, including baby products, home furnishings, automotive, and health and wellness, a top internet marketing company in Toronto will help you target the right audience based on the product or service that you sell.

Critical Components

Overlooking the possibilities offered by social media is a huge mistake. The goal is to build a strong online presence, sell a high-quality product or service, demonstrate value, and relay to prospects that what you have to offer is the best. You can accomplish this by having the right strategies implemented. For instance, you need compelling content. People long for useful information, so when writing blogs and even the content on your website, it has to be informative, interesting, and problem-solving.

You also need to add videos on social media sites. Make sure the videos are short, colorful, professional, engaging, and even a little bit humorous. All of this combined will garner attention. Additionally, your social media site needs a point-of-sale connection. Because a large number of buyers make purchases on the same day of finding what they want, you need to offer a quick, efficient, and safe payment method.

Trusting the Best Marketers

To get started, please contact us today at MacRAE’S Marketing. We have the experience and expertise required to transform your online business into a money-making machine.

Free Consulting
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