Lori Meloche

Video marketing has rapidly become a popular way of driving traffic to a website and gain the attention of prospects, but manufacturing companies often struggle with the best way to incorporate b2b video marketing plan into their overall industrial marketing strategies. Below, we explore some of the best and most effective ways you can make use of manufacturer video promotion in your overall marketing strategy.

Corporate Videos

Perhaps one of the easiest ways to make use of video marketing for suppliers is with a corporate video that introduces your audience to your company. If you happen to already have a corporate video on VHS or DVD, simply converting those videos to a digital format and posting them on YouTube can be a fast and easy way to take advantage of B2B YouTube promotion opportunities.

Tours of Your Facility

As an industrial business, you naturally want to take advantage of the opportunity to extend your marketing reach. Offering a tour of your facility via video is a great way to let prospects know what your facility looks like without the need for them to actually pay a visit in person. Giving prospects the opportunity to take a glimpse at your facility helps to build trust and convert prospects into paying customers.

Products and Services

Why not considering featuring your products in a video that actually shows them in action? This is a great way to show how your products work, how they can be used, and what your customers can expect from your products. If a prospective customer is on the fence about making a purchase, offering a video showing your product in use could be just what is needed to encourage that prospect to make a purchasing decision.

Instructions for Installation and Repair

The more value-added services you can provide your customers, the better. Regardless of the quality of your products, there is a good chance that your customers will have a question at some point. Furthermore, such questions usually arise when the client is working onsite. In such cases, it can be helpful to have information readily available. While the customer could call you to ask questions, offering visual tips for installation and repair can serve as a goodwill gesture that will go a long way toward increasing customer satisfaction and improving customer retention.

Offering Customer Case Studies

In many cases, when a prospect visits your website, they want to know what you can do for them and what they can expect from your company if they choose to make a purchase from you. Manufacturer video promotion highlighting customer case studies can be a great way to answer those questions. You might be surprised to discover just how many of your current customers would be willing to participate in such a case study video. Serving as a type of testimonial, such videos can be a powerful way to convince new customers that your company is the right choice for their needs.

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