Your leads are only as good as the landing page that produces them. The good news is that it doesn’t have to be overwhelming to produce an effective, high-performing landing page. The following steps can help you boost your lead generations and increase conversions.
- Include a Contact Number on Your Landing Page
Adding a contact number to your landing page helps increase credibility for your offer and consumer trust. Even if you are offering a digital product, it’s important to include a telephone number on your landing page.
- Use Forms
It is vital that you include forms on every page, but keep them short and sweet. Easy access to forms is critical to increasing the number of leads you receive through your landing page. At the same time, it’s important to recognize that the less information you request, the more likely leads will be to actually complete forms. When you ask for too much information, it’s time-consuming and visitors may view it as a privacy violation. With each new form field that you add, your chances of losing a lead increases, so keep it to just the information you must have.
- Make Copy Scannable
The copy for your landing page should explain to your prospects why they need to sign up, but it’s important to avoid large blocks of text that can be too distracting. Most people today have short attention spans. The best approach is to ensure the copy used on your landing page is easy to scan by using short paragraphs, subheadings, and bullet points.
- Improve Credibility with the Use of Testimonials
One of the best ways to improve the credibility of your offer is to include testimonials. When possible, include photos with your testimonials for even more impact and support.
- Emphasize the Value of Your Offer
Highlight the benefits of your offer using a special section with bullet points. This gives your users a compelling incentive for taking the next step.
- Encourage Social Sharing
An easy and effective method for increasing the reach of your offer along with your leads is to encourage social sharing. Include social media sharing buttons along with an email forwarding option for those who prefer email to social media. Even if a lead does not make a purchase, there’s always the possibility that someone within his or her social media network will make a purchase.
- Test, Test, Test
Regardless of how much effort you put into creating your landing page, you still need to test it to determine what actually works and what does not. Split testing changes on your lead generation page can provide you with excellent insight into what motivates users to take action.