When you are working on SEO for your website or social media pages, perhaps the most important step in the process is selecting the right keyword or keywords. No matter how much time, effort, and money you put into SEO (or even PPC advertisements),itwon’t be effective without the correct keywords. Because of this, it is crucial to know how to do keyword research. Here are some of the most important steps in the process.
Brainstorm Before You Start Keyword Research
The very first step of researching keywords won’t actually require an Internet connection. All you will need is several creative people and some time. That is because the first step in how to do keyword research is to brainstorm as many potential keywords as you can. Don’t give yourself any limitations; instead include both shorter and longer keywords, as well as general and specific ones.
Choose a Keyword Research Tool
Once you have your list of brainstormed keywords, it is time to start doing the actual research. At this point you will need to choose a tool (or set of tools) that you want to use. One common option is Google AdWords Keyword Planner, but if you want even more functions as well as the ability to check statistics for Yahoo! and Bing in addition to Google, you may want to go with a different paid option, such as SEOToolSet or WordTracker.
Consider the Keyword Ideas during Research
After you have chosen which tool (or tools) to use, it is time to continue with the process of how to do keyword research by actually starting it. Begin by entering the keywords on your brainstormed list into the tool. You will notice that the quality tools give you related keywords as additional suggestions. Be sure to consider these keyword ideas as well.
Look at Search Volume During Your Keyword Research
At this point, it is time to look at the actual results and statistics that your research tool gives you. This point is one of the most challenging portions of how to do keyword research because you need to do analysis and weigh your options. Most tools will give you a number for the average monthly searches for that keyword. You obviously prefer a keyword with a higher number of monthly searches.
Make Sure the Researched Keywords Work
One important thing to keep in mindis that even if a keyword has 10times the monthly searches of another, this does not automatically make it better. You need to make sure that all of the keywords you consider using are actually relevant to your website or topic. Otherwise they will simply bring viewers that leave your website within seconds.
The Ideal Keyword to Find During Research
As you are thinking about how to do keyword research and actually going through the steps, it is crucial that you consider the ideal characteristics of a keyword. In addition to a high search volume and relevance, you also need to consider whether you want long- or short-tail keywords. The ideal is a long-tail keyword with a great deal of searches as that keyword allows you to directly target your audience. Finally, keep in mind that while a bit of competition is good, if a much larger company seems to have a monopoly on the search results for a specific keyword, it may make sense to simply move on. Otherwise you will find yourself spending a great deal more time and money without reaching the top spot.