Are you using keyword targeting effectively? Quite commonly, many companies use the broad scatter approach in which they attempt to target everything. Instead, it is much better to discover the best keywords and target those in an effective manner. Doing so can make it possible to transform your website, driving more traffic and leveraging a higher revenue potential.
The first step is to analyze your market and then implement a growth plan. While the process might sound somewhat complicated, a simple system for optimization can work wonders for most websites. The key lies in identifying the areas that contain your largest potential for both traffic and revenue. Even just a few small adjustments can yield tremendous results. All it takes are three simple steps to leverage such traffic and revenue gains. Those steps are gathering, prioritizing, and acting.
Gathering the relevant data you need is vital to your ultimate success in terms of effective keyword targeting. You need to know what it is that your audience is seeking. Which phrases or keywords is your audience entering into search engines to locate your products or services? Along with identifying those relevant phrases and keywords, you also must think about your audience’s intent while they are searching. For instance, are they interested in placing an order immediately or are they simply interested in learning more? Consider as well that they could be interested in making comparisons. Effective keyword research can provide you with the answers you need.
Focus on searching for keywords that are popular and have a high volume. The best places to search for such keywords include Google Analytics as well as Google AdWords. Additionally, you should make it a point to conduct an internal search on your on site to identify the keywords that your current visitors use when navigating your site. It is also a good idea to research the keywords used by your most successful competitors. You might be surprised at what you discover. By analyzing the data that you have gathered, you should begin to see a relationship between the keywords in that they are related.
In the next step, you will pare down your list so that you are able to prioritize your best targets. There are numerous tools available that can assist you with this, including Google Correlate, which can help you to locate variants for popular and commonly used keywords and phrases.
Finally, you are ready to put your plan into action. In order to dominate SERPs, there are several areas on which you should focus, including content marketing, niche specialization, and topic marketing. Keep in mind that it is also important to make sure you take the time to re-address your page titles and meta descriptions so that they include your most powerful keywords, as well.
With a few tweaks, it is possible to ensure that your website pages will move up on SERPs, which in turn can result in increased revenue. Give MacRAE’s Marketing a Call, we would be happy to help you with this. 1.844.990.6111