Are you wondering how to use keywords in your website?
Whether you write on a personal blog or run a large ecommerce store, two things hold true: traffic is valuable, and everyone can use more traffic. But when readers are searching for content, or buyers are looking for a product, how do they find your website?
Well, the answer can be found by examining how search engines work and how to use keywords in your website. In essence, websites are ranked according to how relevant they are to a user’s search. The process of increasing your website’s relevancy – and thus ranking – is Search Engine Optimization. SEO will help your website gain visibility, but you want to be visible to the right people: those who are looking for a product, service or a blog like yours. So how do you know what people are looking for? Based on the keywords, of course!
You need to research and choose keywords for your business that will bring people interested in what you’re offering to your website. This can be a long, time consuming process. But, getting it right will set the foundation for a successful SEO campaign. And getting it wrong could mean that you’re losing valuable traffic to competitors. So when the chips are down and your business is at stake, it can be a huge relief to consult with an expert and receive professional input.
If you’re looking to get a head start on your own, however, you’ve got to understand the basics. Begin by identifying the keywords for which your target audience will search. Put yourself in their shoes. If you’re a plumber in Dallas, what will your customers be searching when they need your services? Of course, a phrase like “plumber in Dallas,” is the obvious first choice. But also, try to think of similar variants. Phrases like “plumbers in Dallas,” “find a plumber in Dallas,” “best plumber in TX,” are all relevant to your target audience. Keep thinking, and write down a list of as many keywords as you can.
Afterwards, you can start creating high quality content that includes these phrases. But, make sure you don’t overdo it! Penalties for over-optimization can really hurt a site’s rankings. It’s important for the usage to be natural; and when you factor in the complexity of anchor text, keyword density, latent semantic indexing and other technical jargon, the process may seem overwhelming.
Fortunately, there are lots of tools to help manage your research – and experienced professionals out there who want to help. If you have any questions, feel free to contact MacRAE’s Marketing. We’re happy to help you take your website to the next level.