Lori Meloche
Inbound Marketing

It’s not a secret that inbound marketing is a great way to attract new customers. However, in order to maximize the success of your strategy, it is important to avoid common mistakes. Take a look at these top five mistakes to avoid when it comes to inbound marketing.

  1. Marketing without a strategy. Trying to do inbound marketing without a strategy is like trying to take a cross-country road trip without a map. Chances are that you will end up confused, lost, and frustrated. Always make sure you have an overarching strategy in place when developing and implementing an inbound marketing program.
  2. Thinking software can do it all. No, you can’t leave all of your inbound marketing up to a software program, no matter how advanced or sophisticated that software program might be. Software can certainly help and make things easier, but it can’t replace human experience and expertise.
  3. Ignoring the numbers. When it comes to inbound marketing campaigns, metrics matter. And they matter a lot. Make sure all of your inbound marketing activities have corresponding performance metrics and that you are tracking those metrics on a regular basis. That way, you can track what is working and what isn’t and make tweaks to your strategy accordingly.
  4. Forgetting to integrate inbound marketing with outbound marketing. Inbound marketing and outbound marketing shouldn’t be completely separate spheres of your marketing strategy. Rather, they should go hand in hand. You can apply the logic of inbound marketing to more traditional outbound marketing activities in order to make your advertising more quantifiable and more effective at lead generation. The key is to add compelling calls to action on your print ads, TV spots, radio ads, and web banner ads in order to get people onto your landing pages. From there, you can work to track and convert these leads.
  5. Not staying up to date on marketing changes. The world of marketing is constantly shifting and evolving. In order to ensure a successful inbound marketing strategy, you need to stay up to date on those changes. Make sure you’re staying current and tweaking your strategy as needed.

Ultimately, inbound marketing is a great way to generate traffic, cultivate leads, convert customers, and improve your bottom line. The key to success is a well-planned and well-thought-out strategy that avoids common mistakes and pitfalls.

Inbound Marketing
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