Are you running a PPC campaign but not getting the conversions that you want? If so, now is the time to consider pay-per-click marketing services by one of the many talented PPC advertising companies. With the right pay-per-click management service, you will see a significant change. It is important to note that when searching for the right pay per click services, you should consider a company with expertise in all SEO strategies so that you can work with one source now and for future needs.
Following are examples of strategies for increasing the conversion rate of your PPC campaign:
- Tracking Conversions – Not tracking the right things is a missed opportunity. For instance, if you have an e-commerce website but only track sales, other potential conversions are overlooked, including shares, page engagement, email signups, downloads, and more. The right tool can track all conversions, making it easier for the SEO expert to identify areas of strength and weakness.
- Retargeting – Sometimes, it pays off to retarget shoppers who engaged with your brand but never followed through in making a purchase. As part of this social psychology phenomenon, people tend to develop a preference for things based on familiarity. For increasing conversions, retargeting ads are highly effective. In fact, these ads typically result in a 24 percent visitor return rate.
- Consistency with Landing Pages – For whatever reason, many people overlook this opportunity for increasing conversions by not matching ads to the associated landing pages. Statistics show that for clicks related to keyword searches with high commercial intent, PPC ads account for roughly 65 percent. That means when users see your ads and click through, many go into immediate buying mode, but only if the link takes them to the anticipated landing page.
- Keywords and On-Page Optimization – To run a successful PPC campaign, keywords play a significant role. Google rates your PPC landing page to the relevance of targeted keywords. By using targeted keywords with relevance to your page, your PPC campaign becomes more efficient, and you spend less.
For increasing the conversion rate of your PPC campaign, it is imperative that you turn to a trusted source. MacRAE’s Marketing provides years of experience and unparalleled expertise in this and other SEO strategies. Feel free to visit our website or call us today for detailed information.