As search engines continually release new algorithms, it has become increasingly important for companies to ensure that their website is able to keep up with emerging trends. Redesigning a website can be time-consuming and labor-intensive, particularly within the industrial and manufacturing sectors, where resources are often limited. It’s no wonder many companies view industrial website design as intimidating and tend to procrastinate. Even so, in order to remain competitive, it is important for manufacturing and distributing companies to take advantage of B2B and industrial website design tips to make the most of online marketing opportunities.
The best place to begin with industrial website design is to determine your company’s value proposition. What is the value that you offer your customers? What is it that separates your company from the competition? Why would your customer choose you over another manufacturing or distributing company? Once you determine what it is that makes your company unique, you can then determine how to best demonstrate that online and gain an edge over the competition. Developing a basic site map can help you determine which web pages will assist you in best explaining the benefits you offer to your customers using the right content. Keep in mind the importance of using terms and keywords that customers are most likely to search for online, while incorporating those keywords naturally within your website content. Doing so will make your content more attractive to search engines, as well as reader friendly.
Focus on Products
When prospective customers visit your manufacturing or distributing website, there is a good chance they are looking for specific product information. With that thought in mind, it’s important to place your products front and center on your website. The mistake many manufacturers make is thinking that customers will contact them for more information regarding products. That is not always the case. More and more, website visitors prefer to find details online so they can make a buying decision before contacting your company. This makes it critical that your industrial website design includes a product catalog complete with descriptions, high-quality pictures, and any available options.
Highlight Your Expertise
Your website is the perfect place to highlight your expertise. When a customer is considering making a high-dollar purchase, they will naturally want to ensure that they locate the best option. Using your website to highlight any awards or ISO certifications you have earned can go a long way toward reassuring your prospective customers that your company is the best choice. Make certain your website is continually updated each time your company obtains a new certification or wins a new award. This can be done by writing a blog, putting out a new press release, or letting everyone know on social media. Companies are sometimes hesitant to do this, concerned that they may be viewed as bragging. Remember, when setting yourself apart from the competition, it’s vital that you establish your company as a trusted partner and industry leader.
Make Navigation Easy
The importance of basic navigation on your website should never be underestimated. Make sure every page of your website can be accessed in the least number of clicks possible. With more customers now going mobile, it’s also important to make sure your website can be viewed easily on a mobile screen. Make certain that all buttons or links can be clicked easily, using just a finger tap.
Developing an effective industrial website design can be time consuming and require a number of resources. If you feel overwhelmed at the prospect of designing your company’s website, B2B website designing services can help.