For reaching your local audience, focused content is essential. With professional assistance from a local SEO company, you will end up with a site optimized for local searches, which will improve your search engine ranking. Along with mobile users, local searches are critical to achieving online success.
In 2014, Google launched Pigeon, an update to its ranking algorithm. In response, local directories received more search visibility, giving local SEO a foothold. Now that over 33 percent of all mobile searches focus on local results, you can better understand why local SEO services are so vital.
By using local search engine optimization services, you get to work with an expert who has years of experience and unparalleled expertise. Working on your behalf, that individual will devise a strategy to make your site more successful. Ultimately, your website will gain more organic visibility and rank higher in local searches.
- To start with, the company you hire for local SEO services will go to local directories, claiming your company’s local name, address, and phone number listings and citations. Those are then compared to ensure the information is 100 percent consistent across the board. Since even one small difference could have a negative impact, this is crucial. For instance, a citation or listing with your address as “St.” as opposed to “Street” matters.
- Next, the SEO professional would go to both your Bing Places for Business and Google My Business Page to claim them. In addition to providing the relevant information requested, that person would select the right local keywords so that your site gets noticed in a local search. Not only would your business appear in the search results but also in Bing and Google Maps.
- The expert would then fill in all the fields in Google My Business and optimize all your web pages. That way, you would gain an advantage over your competition with better local reviews and ratings.
- Finally, your SEO expert would create local content using long-tail keywords. Because an increasing number of people rely on voice search, which consists of conversation-type questions and information, it is vital to use long-tail keywords along with those considered “standard”.
Getting Ahead of the Competition
At MacRAE’S Marketing, we can help you get ahead of your local competition. We invite you to visit us online or call to speak with a company representative today.