For several years now, link building has been one of the most effective ways to build traffic going back to your website. Within the last several months, however, experts have started to point out that it may be a dying method of bringing in views. If you are wondering,“Is link building dead?,” the answer is a bit more complicated than you may expect it to be.
Google Cracks down on Link Building
It is true that Google is starting to crack down on link building. The problem is that it has a broad definition of artificial links, and if you have a large number of these links, then it will negatively affect your ranking or in some cases penalize you sufficiently to take you off the list. It is this change that has led many people to answer positively to the question of whether link building is dead.
Link Building Affects Search Ranking
The good news for business owners, those of both small and large businesses, is that even with the changes to Google’s policy, link building is not actually dead. In fact, Google has admitted that itstill uses links to help rank itscontent when displaying search results. This simply means that you need to take the time to build new, quality links that won’t be viewed as artificial or spam.
Link Building Still Promotes Visibility
Because of the fact that Google is still using links as part of itscriteria for rankings, links are still one of the best ways to promote your visibility. Not only will theyincrease the chance that your website is seen by someone, but theywill actually improve your ranking. However, in order to make the most out of your links, you need to be smart about it. Experts suggest that instead of creating content with the express goal of getting links, you should simply do your best to create quality content in the first place. This will naturally lead to more links as people find your information, realize its usefulness, and then decide to share it. When used this way, the links will improve your visibility, and you won’t be penalized under Google’s new policies.
Building Links Provides Brand Exposure
Many of us working in SEO or other types of marketing forget one important thing about links: People not in the industry tend to see them as a source of authority. If there is a link in an article or informational piece, they will think that it must lead to an authority with even more information that can be trusted. Because of this, having more links out there (in quality articles) will increase your exposure. People who read the articles will see your link and click on it, or at least see your brand name. Either of these reactions will help with brand exposure.
Clean Your Bad Back-links
Perhaps the most important thing to keep in mind when asking yourself “Is link building dead?” is how you can continue to take advantage of it. As long as you only have quality links that aren’t in violation of Google’s new policies, you will be fine. If you have been building links for several years, chances are that you have many poor quality ones. Simply remove these and replace them with new, quality links. Even if there is a temporary drop in visits to your page, it will be worth it to avoid the penalties from Google.