When it comes to search ranking, numerous factors dictate how well a company does on search engines. What makes this a challenge is that these factors change from time to time. The same rule applies for local search rankings, meaning that for 2017, very specific factors play a critical role. A local SEO company works hard to stay on top of the changes to provide the best service for its customers. The best local SEO companies are also aware of how many local searches are conducted daily, which shows their true worth.
If you are missing out because local consumers cannot find your online business, now is the time to seek help from a local SEO agency. However, instead of choosing just any agency, it is imperative that you work with a top local SEO marketing company, one with years of experience and expertise in both generalized and local marketing efforts.
Key Local Search Factors
Following are some examples of the top factors that will continue to impact local search for 2017.
- Links (quality and quantity)
- Organically, in local SEO, or as locally relevant to location
- Robust inbound link profile
- High-quality backlinks
- Digital PR in the form of link building
- Company name mentioned on other local sites in the form of unstructured citations
- Leveraged technical SEO through widgets, internal links, and cross-linking pockets of large sites
- High authority
- Well-optimized and quality content published on a regular basis
- Powerful reviews on Google and third-party sites
- Location information in the title, first heading, and body content
- Verified GMB (Google My Business) listing that closely matches business information
- Consistent NAP information across the Web
- Overall Domain Authority
- Business information
- Searcher proximity to your business
- Hours of operation
- Local phone number
- Driving directions with Google Maps
- Custom categories
- Improved meta descriptions
- Optimized URL slugs
- Responsive, fast-loading, and mobile-friendly website design
- Proper schema
- Strong marketing on social media sites
- Clean and consistent citation profile
Although additional factors affect search ranking for local online businesses, these are some of the most important. When you work with a top local SEO marketing company, like MacRAE’S Marketing, our team of experts will help improve your local search rankings and more by using proven methods and finding new ways to do what your competitors are failing to do. You can visit our website or call us to get started today.