As explained by multiple online sources, the volume of internet traffic generated via a mobile device surpassed that of a desktop computer two years ago. However, since that time, the trend continues to grow. Earlier this year, Google reported that more than 52 percent of all website traffic from around the globe goes through mobile phones. SEO experts now predict that by the end of this year, mobile traffic from smartphones and tablets will reach 73 percent, if not higher.
Google, which has its finger on the pulse of everything internet-related, recognized the dramatic change in behavior almost immediately after it began. As far back as February 2015, this search engine giant informed web developers and webmasters about its intention to extend the use of mobile-friendliness as one of their ranking criteria.
Just two months later, what became known as “Mobilegeddon,” began. As part of that, Google sent updates to developers, webmasters, and companies that provide professional SEO services, letting them know the change would do three specific things:
- Only impact mobile device search rankings
- Affect search results in virtually every language spoken worldwide
- Apply to just individual pages as opposed to entire sites
A Closer Look at Mobile-First Indexing
What is mobile-first indexing? A top-rated B2B internet marketing agency explained that this indexing focuses solely on mobile devices. Initially, Google crawled, indexed, and ranked desktop systems used for creating website content. Because the version used was significantly different from the one for mobile searches, it created several problems.
With mobile-first indexing, pages created using a mobile device rank and index uniquely. The result is that users have a better online experience when using a smartphone or tablet. Keep in mind that instead of creating a separate mobile index while keeping the desktop index intact or generating a new mobile-first index, this will change the process of adding content using the index already in place.
The primary difference is that the mobile version of the site becomes primary due to the vast number of people that visit and search the internet using mobile devices. Google’s goal for this rollout is to have just one index based on mobile content. That way, it will serve all users, whether on a desktop computer or mobile device. In other words, the rollout will change how it prioritizes both crawling and indexing.
When Will the Rollout Happen?
Mobile-first indexing will take place over time. As a result, you will start to see a dramatic increase in crawl rate coming from the Smartphone Google bot. Google will also reveal the mobile version of pages in search results and its cached pages. Because this is a slow rollout, it will take several years to complete.
For some time, Google experimented with this innovative approach but only on a few sites, each carefully chosen on readiness. For mobile-first indexing, Google will assess sites individually to determine their level of “readiness.” It will look at things like transitions and best practices.
Optimizing for Mobile-First Indexing
A reputable B2B internet marketing agency can handle everything on your behalf, preparing your site for mobile-first indexing. The expert will start by assessing the content from any desktop computers and mobile devices, making sure it is as mobile-friendly as possible. From there, the focus shifts to the other two criteria, transitions, and best practices.
By doing everything correctly in line with what Google expects, you will end up with a more responsive site. You’ll have a mobile-friendly version on any desktop computer and two websites – one for desktop content and one for mobile – yet just one indexing solution.
For help with this as well as other SEO solutions, you can always count on the professionals at a B2B internet marketing agency.